Selig Enterprises Breaks Ground on Multifamily Development in Powder Springs

It's the city's first new apartment project in two decades, says Mayor Al Thurman.
Selig Enterprises Breaks Ground on Multifamily Development in Powder Springs - Rendering 1
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Selig Development, the development arm of one of the largest privately-owned real estate companies in the Southeast, broke ground this week on its newest multifamily development, Heartwood Powder Springs, the company announced in a press release.

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Located along Brownsville Road at the intersection of Oglesby Road on property Selig has owned for 25 years, Heartwood is slated to welcome its first residents in late fall of 2023.

Heartwood Powder Springs will feature 300 units in a garden-style environment with an amenity-focused design for its residents. The units, which average approximately 1,000 square feet in size, will be housed within 10 three-story residential buildings set on 20 acres. Residents can select from one or two-bedroom units along with a limited number of three-bedroom floor plans. Unit finishes will feature high-end granite countertops and backsplashes, kitchen islands and peninsulas, stainless steel appliances, built-in beverage bars, in-unit washer and dryers, LVT flooring, linen closets, bedroom ceiling fans, balconies, and entry nooks equipped with a bench, coat hooks and storage shelves.

“This apartment development will be the first in Powder Springs (excluding senior specific apartments) and I am excited to see the construction underway. This type of development plays an important part in making Powder Springs such a great city to call home,” Mayor Al Thurman said.

Designed by Silver Studio, the architecture will feature a modern craftsman style with a warm, rustic color palette that incorporates texture and details into the design to create a welcoming community feel. The property will be walkable with ample outdoor amenities that feature architectural and landscaping detail that enriches the pedestrian experience. Community amenities include a resort-style swimming pool and deck with an adjacent activity field for pickleball, bocce ball, cornhole and large grilling areas. Plans also include co-working areas, a state-of-the-art indoor/outdoor fitness center with yoga studio, an indoor/outdoor bar, a dog park and smaller pocket parks and nature trails.

The Selig team, working closely with city leaders, neighbors, and community members, were able to rezone the property from CRC to MXU, creating the opportunity for this project. “We are excited to develop on this property and be part of the growth that’s happening in Powder Springs,” Greg Lewis, SVP Development at Selig, said. “I want to thank the local community for working with us and being so welcoming. We look forward to delivering the highest quality offering that will ultimately benefit the community.”

Additional members of the team include SilverCap Partners, Selig’s equity partner, Wells Fargo Bank, N.A., Selig’s construction lender, and True North Companies, the development’s general contractor.

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Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Austin, Chicago, Dallas, Denver, Houston, Jacksonville, Las Vegas, Los Angeles, Miami, Nashville, New York, Orlando, Orange County, Philadelphia, Phoenix, San Diego, San Francisco, and Tampa.

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