Scoville’s First Franchised Location Now Open in Marietta

Former Chick-fil-A supervisor debuted the restaurant Thursday.
Scoville’s First Franchised Location Now Opens in Marietta
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Sonny Fowler, an Atlanta native and former grand opening supervisor for Chick-fil-A, has become the first Scoville Hot Chicken franchisee, purchasing the rights to open the first location in Marietta, according to a press release this week.

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Scoville Marietta opened for the first time Thursday, October 7 in the Sandy Plains Plaza Shopping Center, at 2960 Shallowford Road.

“After attending Georgia Tech as an Aerospace Engineer major, I quickly discovered that
I was not designed to build jets,” Fowler said. “I love restaurants and the communities they serve and I spent 20-years serving with Chick-fil-A. My wife, who I met at Chick-fil-A, and I are looking forward to utilizing our extended knowledge of the business and building something special alongside our two teenage daughters here in East Cobb!”

Scoville, started by restauranteur Justin Lim, serves Nashville hot chicken sandwiches that are available in several spice levels starting with plain and ending with “Reaper.” The Scoville Scale is a measurement of the pungency of chili peppers, as recorded in Scoville Heat Units (SHU), based on the concentration of capsaicinoids, among which capsaicin is the predominant component. Scoville Hot Chicken’s Reaper is off the charts with a SHU of 1,000,000 and is “often compared to drinking molten lava,” according to the release.

Each sandwich features a seven-ounce all-natural chicken breast — no hormones or antibiotics — and is topped with coleslaw, pickles, and Comeback sauce. Chicken tenders and crinkle-cut fries, and a variety of flavors from all-natural Stubborn fountain sodas round out the menu.

“We are very excited to have Sonny (and his family) as our very first franchise partner,” Lim said. “His passion for high-quality food done right and his dedication to his community make him a perfect match for our brand.”

The original location opened in Sandy Springs in the fall of 2020 and has grown to include Athens and Buckhead. Marietta is Scoville’s fourth restaurant and will be open seven days a week from 11:00 am until 9:00 pm.

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Chicago, Dallas, Denver, Las Vegas., Los Angeles, New York, Orlando, Philadelphia, Phoenix, San Diego, and San Francisco.
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