Scooped Cookie Dough Bar announced upcoming plans to open 17 Scooped locations in California, Nevada, Arizona, Georgia, and Florida in January 2021 — two of these locations, at 800 Forrest Street NW and 777 Oak St, will be in Atlanta.
This is a bit of a change of pace and “a convenient, cost-effective virtual kitchen model to better reach its rapidly expanding cookie-dough customer base through new physical locations that are accessed online,” according to a press release obtained by What Now Atlanta (WNA). “Although 2020 presented a lot of challenges for us, we’re moving into 2021 with an extremely hopeful outlook. Using Cloud Kitchens’ lower-cost, virtual kitchen model, we’ve set up in California, Colorado, and throughout the East – all in prime residential areas. Each location is purely focused on delivery,” owner Matt Weber said.
This new model of delivery will be quite different. “We’ll be operating them from our San Antonio location,” Weber told WNA. “These are commercial spaces focused on pickup and delivery and customers can also order from other restaurants at the same location!” This isn’t a temporary accommodation for an industry ravaged by COVID-19, considering the growing popularity of take-out and delivery prior to the pandemic.
Weber also told WNA a little bit about the backstory behind Scooped Cookie Dough Bar, which started with making raw cookie dough and eating it right out of the bowl. “I launched this three years ago,” the owner said. “It’s exciting to see the opportunity to keep doing something. We’re trying to find new ways to reach out to our customers.” In 2017, they started experimenting with the idea and it took off from there, using pasteurized egg and treated flower. The idea is to serve cookie dough as you would with ice cream — in a cone or in a cup with sprinkles and other additions on top. They serve it with ice cream, rice Krispy treats, cannolis, etc.
“A majority of customers order online at this point, so these new virtual kitchen locations are perfect – fully equipped and staffed kitchen spaces where our customers can easily order treats via their computers and cell phones,” Scooped Cookie Dough Bar’s owner said. “It allows us to have a presence in a greater number of areas, without the usual costs of traditional brick-and-mortar locations. We’re making a safe bet that even after the pandemic is under control, people will still enjoy having their favorite treats delivered right to their door.”
Weber told WNA that they’re hoping for an opening of mid-January.
(Edited to include quotes from Matt Weber after speaking with them directly)