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Scofflaw Brewing Co. and Flippin’ Bird Brands have announced a bartender competition for out-of-work mixologists residing in Georgia.
The contest will begin June 1, 2020, and will be replicated in other states as Flippin’ Bird Brands enters additional markets.
“The restaurant industry is one of the most affected industries due to the COVID-19 pandemic, leaving millions of workers without jobs,” according to a press release this week regarding the competition.
“Some studies suggest that the leisure and hospitality industry, which includes the restaurant industry, have realized job losses approaching 10 times that of the next closest industry. Even with these small businesses continuing to suffer, some municipalities have already shut the door on to-go alcohol sales.”
This year’s contest will be coined “Flippin’ COVID the Bird.”
Out-of-work mixologists and bartenders will get a chance to show off their skills for a chance to win a $10,000 cash prize and will have the opportunity to be employed by, and serve as, the official mixologist of Flippin’ Bird Brands for the remainder of 2020.
Here’s out the contest will go down:
Interested contestants can email Madison Jones to be placed on the schedule for the contest filming to be held at Scofflaw Brewing Co. Each contestant will use Flippin’ Bird Pink Vodka and Pink Gin to create a unique drink, one for each of the two brands. The videos will then be judged for personality, creativity, and the originality of the cocktail and the field will then be narrowed to four finalists. Round two, also held at Scofflaw Brewing Co., will provide an opportunity for consumers to vote for their favorite mixologist and drinks. Flippin’ Bird Brands will then crown the champion. The winning bartender will receive a cash prize of $10,000.
Additionally, Scofflaw Brewing Co. and Flippin’ Bird Brands will make a corresponding donation of $10,000 to ATL FAMILY MEAL.
“It is important to understand that as restaurants and bars begin to reopen, many employees will find themselves with a sizable hole to dig out of,” Matt Shirah, founder of Scofflaw, said in the release.
“It is our responsibility as a community to do what we can to ease the tremendous pain and burden that our retail partners have faced.”
Flippin’ Bird Pink Vodka and Pink Gin will be sold exclusively at Scofflaw Brewing Co. in the coming weeks and will ultimately be available to retailers.
[Editor’s note: The novel coronavirus (COVID-19) pandemic is rapidly evolving as is its effect on Atlanta, and the City’s businesses and its residents. Click here for What Now Atlanta’s ongoing coverage of the crisis. For guidance and updates on the pandemic, please visit the C.D.C. website.]