real estate

Roc House Fitness coming soon to Buckhead

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Roc House Fitness coming soon to Buckhead

Health center and spa to replace now-relocated Aveda Institute.

Start-up health center and spa, Roc House Fitness, is opening its first location in Buckhead.

The fitness center submitted a building permit application with City of Atlanta Wednesday to renovate the former Aveda Institute space, at 3402 Piedmont Avenue, into Roc House.

Aveda relocated to Brookwood Place taking space belonging to the now-shuttered Borders.

Roc House will spend an estimated $250,000 renovating the 14,000-square-foot space.

"The name Roc is derived by the symbol associated with a wedding ring, which is a short terminology of a precious stone that is centered in the middle of the ring," according to the fitness center's Facebook page.

"...The Roc House Fit-Spa future members are expected to invest the same level of commitment to marriage, as they would dedicate into their health and wellness..."

Roc House will open February 7, 2013, according to a countdown on the fitness center's website.

Roc House Fitness

3402 Piedmont Road Ne, Atlanta, GA 30305
Caleb J. Spivak
Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

2 responses to “Roc House Fitness coming soon to Buckhead

  1. Their "Roc" analogy sounds like it was made up by a bunch of high school teenagers that got drunk one day after English lit.

    Best of luck, hope their Gym is as "profound" as its name...

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