Roaring Social Has Opened in Alpharetta’s The Hamilton Hotel

The new venue offers live music, cocktails, billiards and bowling in a speakeasy-inspired space.
Roaring Social Has Opened in Alpharetta's The Hamilton Hotel
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Roaring Social, a restaurant, bar and entertainment venue that pays homage to the 1920’s Prohibition era, has opened in a 9,000-square-foot space in Alpharetta’s The Hamilton Hotel.

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“While this project was ambitious from the beginning and has certainly taken a team to bring it to life, I am so proud of what we’ve built,” Neal Freeman, CEO of parent company Competitive Social Ventures and the founder of LakePoint Sports Community, said in a statement. “Our original intention was to create a unique experience that brings people together and together we have undoubtedly surpassed all my expectations.”

In keeping with speakeasy tradition, Roaring Social is disguised as a storefront, “RoSo Clothiers,” and guests enter with a whispered password. Once inside, they’ll find live music, billiards, eight bowling lanes and a restaurant and bar serving small plates and craft cocktails. Its private event space, the so-called “Babe Ruth Back Room,” is something of a mini museum for mementos from the 1920’s baseball icon. Competitive Social Ventures and Roaring Social partnered with the Babe Ruth Foundation to display Ruth’s personal letters, along with his personal decanter and drinking glasses.

In addition to Roaring Social, Competitive Ventures is also behind golf-themed entertainment venue Fairway Social in The Maxwell in Downtown Alpharetta and the forthcoming Pickle & Social in Atlanta, which will be centered around pickle ball courts and table tennis.

Roaring Social is open Sundays and Tuesday through Thursday from 5 p.m. to midnight, and from 5 p.m. to 2 a.m. on Fridays and Saturdays. A calendar of weekly live entertainment as well as ways to make reservations for tables and group events can be found on the venue’s website.

Helen Floersh

Helen Floersh is a writer based in Los Angeles. She previously was a staff reporter at the San Fernando Valley Business Journal, where she covered retail, hospitality, health care and biotechnology.

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