Revealed! Mitch Steele’s Atlanta Brewery To Be Called ‘New Realm’

The forthcoming Poncey-Highland facility, announced late-2016, has been nameless until today.

UPDATE (August 1, 2017): Beltline-Adjacent New Realm Brewing Company Releases Rendering, Details

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Mitch Steele, Carey Falcone, and Bob Powers Thursday in a press release revealed the name and additional details for the trio’s forthcoming Poncey-Highland brewery project.

The Atlanta Beltline-adjacent facility, first announced by What Now Atlanta late-2016, would open as New Realm Brewing Company, according to the announcement.

“We could not be more thrilled to announce our name, New Realm,” Carey Falcone co-founder and CEO, said in the release.

“It has taken us quite a bit of time (over many beers, of course) to create our vision and land on the right name for our future brewery and restaurant. New Realm speaks to our desire to create a new realm in brewing and dining experiences, and to support an outstanding and dynamic local craft beer community.”

New Realm Brewing is expected to break ground soon on its 20,000-square-foot space, at 820 Ralph McGill Avenue. Two permit applications were filed with City of Atlanta late-February to alter an existing building into New Realm, including a rooftop bar and patio.

An estimated $1,840,000 could be spent in construction costs, according to the official filings.

“Plans are underway to bring Atlanta and its visitors a distinctive venue to enjoy craft beer and great artisanal foods in an inviting, unique and fun atmosphere,” Bob Powers, co-founder and CCO, said.

“In addition to our production brewery, we will have a restaurant, as well as both a rooftop bar and an outdoor beer garden at New Realm and we look forward to unveiling design plans in the near future.”

New Realm Brewing Company
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Mitch Steele, Carey Falcone, and Bob Powers

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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