Revealed! Here’s The Skinny On Yeah! Burger’s Forthcoming Sister Concept

Plans for 'Upbeet,' a 'healthful fast-casual restaurant concept,' were filed nearly two years ago.

Plans for ‘Upbeet,’ a ‘healthful fast-casual restaurant concept,’ were filed nearly two years ago.

UPDATE (June 3, 2017): Upbeet, From The Owners of Yeah! Burger, To Open June 10

Sign up now to get our Daily Breaking News Alerts

Opt out at anytime

Better Brands, the parent company of Yeah! Burger, Tuesday officially announced plans for Upbeet, the restaurant group’s new fast-casual brand serving “customizable food made with local and organic ingredients in an inviting West Coast-inspired environment.”

The concept, originally conceived as “JuicyGreen” (plans were filed in late 2014), was created by Better Brands’ co-founders Erik Maier, Cristy Nolton, and Kelly Wallace.

“We’re so excited to bring this healthful food to Atlanta,” said Erik Maier, CEO of Better Brands. “At Upbeet, guests won’t have to sacrifice nutrition for convenience – our quick, customizable food will fit almost any diet. We designed Upbeet to be a restaurant guests can visit several times a week, whether for a nutritious meal or healthy snack.”

Upbeet will occupy nearly 3,500 square feet at 1071 Howell Mill Road, a new adaptive reuse project next to the Westside Ironworks development in the West Midtown neighborhood of Atlanta., offering items like “organic salads, grain bowls, protein plates, acai bowls, yogurt bowls, smoothies.”

Here’s a breakdown of how the concept works: guests choose from a salad, grain bowl, or protein plate, with the ability to customize their order as they move down the line. The restaurant will also feature a smoothie, superfood bowl, and juice counter where guests can easily grab organic snacks and drinks on-the-go.

Upbeet will seat 100 guests and feature oak paneling, white brick, geometric tile, live plants, and walnut furniture locally crafted by B-10 Union.

“Like sister concept Yeah! Burger, Upbeet also aims to raise the bar in sustainable business practices,” according to the announcement.

“The restaurant’s numerous green efforts include recycling glass, plastic, aluminum, and paper products; composting of food waste and packaging; the use of ENERGY STAR® equipment throughout the restaurant; LED lighting; installation of water-efficient toilets, restroom fixtures and kitchen faucets; and use of 100% compostable cups, to-go packaging and utensils.”

Upbeet is located at 1071 Howell Mill Road, Suite A, and will be open seven days a week with hours to be announced. Free onsite surface parking is available for customers. No reservations are necessary.

Artist Drawing Via wWestbridge Partners
  • Facebook
  • Twitter
  • LinkedIn
  • Gmail
Artist Drawing Via wWestbridge Partners
Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak