Revealed! 84 Perimeter Center Hotel Will Be Newly-Launched ‘Tempo by Hilton’

Atlanta-area property is one of 30 under development for the hotel flag.
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Dunwoody is getting a Tempo by Hilton, the company’s newest hotel lifestyle brand which launched in early-2020.

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Tempo will open in the under-construction 84 Perimeter mixed-use development, at 84 Perimeter Center E., according to newly-minted marketing materials for the project.

What Now Atlanta (WNA) in late-2019 uncovered that a Hilton would anchor the 84 Perimeter development but at the time, the exact flag had not yet been disclosed.

“Tempo by Hilton introduces a new concept by combining all the benefits and efficiencies owners expect from a limited-service model with an uplifting dose of inspiration,” Phil Cordell, SVP and global head of new brand development, Hilton, said in a prepared statement at the launch of the new brand earlier this year.

“Utilizing a data-driven blueprint, we identified lifestyle offerings inside the guest rooms and throughout the property that push the entire sector to new heights. The end result is a compelling, yet approachable brand that enables owners to expand their portfolios in sought-after locations across the country as well as capture a new demographic of travelers.” 

Tempo by Hilton’s signature elements, “guided by its various lifestyle partnerships, as well as exhaustive market research surveying more than 10,000 consumers,” include: 

  • Guest Rooms: In-room experiences include the Power Up and Power Down collections, curated assortments of morning and bedtime rituals created in partnership with Thrive Global and a dedicated Get Ready Zone with space to get ready, organize for the day and focus on work. Bath suites include mirrors with built-in Bluetooth speakers.
  • Culinary Journeys: Developed alongside Blau + Associates, Tempo by Hilton’s food and beverage offerings include in-lobby Fuel Bar, a complimentary coffee and tea bar, with an assortment of coffees and teas, along with various “benefit-driven” mix-ins. Additional options include smoothies and other breakfast favorites available at the casual cafe. At the bar, spirited and non-spirited craft cocktails and small plates round out the concept’s culinary program. Additionally, Blau + Associates will collaborate with Hilton to form a Chef Collective, an advisory board of young up-and-coming chefs who will help curate seasonal menus.
  • Sustainability: Tempo by Hilton aligns with Hilton’s Travel with Purpose 2030 Goals to double its investment in social impact and cut its environmental footprint in half. To that end, this new brand is committed to implementing sustainable practices throughout the guest experience. Examples of specific initiatives include LightStay, food waste programs, responsible seafood sourcing, hydration stations throughout the property to replace single-use plastic bottles, and full-size bath amenity dispensers to reduce disposable plastics. 

There are more than 30 individual commitments to date for Tempo by Hilton with properties confirmed in several markets across the US, including the Atlanta-area hotel in Dunwoody and in New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Washington D.C., Houston, among others. An additional 30 deals are in various stages of development. 

Tempo by Hilton in 84 Perimeter is expected to debut in April 2022 with the center’s retail tenants, occupying 45,000 square feet, slated to come online in November 2021.

Hilton on Friday did not immediately respond to WNA’s request for comment.

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Conceptual Rendering: Official

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I.P.30307since1987!
2 months ago

Yikes!
Most of those renderings look like they’re from the 80s.

I.P.30307since1987!
2 months ago

C’mon Snark Tank– how are you feeling about this?

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