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Revealed! 13 Ponce City Market Tenants

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Revealed! 13 Ponce City Market Tenants

Retailers announced include first-to-market The Frye Company, Oakleaf & Acorn, Rejuvenation, Goorin Bros. Hat Shop and Lou Lou Accessories.

Jamestown Properties, Ponce City Market's developer, in a press release Monday revealed 13 retail tenants for the Old Fourth ward redevelopment project.

"As with the Central Food Hall, Ponce City Market's retail space serves as a vital component of the entire Ponce City Market experience," Michael Phillips, president of the Atlanta-based real estate firm, said in the announcement.

"Our careful selection process has allowed us to introduce a number of the fashion industry's leading brands to Atlantans including The Frye Company and The Jean Machine, and, in turn, design an unparalleled shopping experience that does not currently exist in the city."

The latest announced stores should start opening in spring 2015, according to the release:

  1. The Frye Company: A producer of leather boots and accessories, The Frye Company's expansion into Ponce City Market marks the brand's first location in Atlanta and seventh nationwide. The space will occupy 4,135 square feet and offer Frye's signature boots for men and women, as well as leather bags and accessories.
  2. Oakleaf & Acorn: A boutique men's shop that offers apparel, knives, leather products, apothecary and more. Previously only available through the online store and pop-up shops, this will be Oakleaf & Acorn's first brick-and-mortar location, opening in summer 2015, and will occupy about 700 square feet.
  3. The Jean Machine: The Jean Machine, a multi-branded jean store specializing in custom fit branded jeans for men and women. This is a new concept store from local retail owner, Farshad Arshid, who also owns Standard and G-Star stores at Lenox Square. The store will open Fall 2015.
  4. Williams-Sonoma Home: An urban industrial design unique to Ponce City Market, incorporating the Williams-Sonoma classic cook shop and its new home offerings. The flagship store will open in fall 2015 and occupy 9,251 square feet at the east end of the Central Food Hall.
  5. Madewell: Founded in 2006, Madewell is a division of J. Crew Group Inc., specializing in modern women's apparel. Madewell's Ponce City Market location will be the third in Georgia and will occupy 3,017 square feet. It's set to open in spring 2015.
  6. West Elm: A home furnishings and décor retailer, West Elm offers furniture, bedding, lighting, kitchen wares and more. Since 2002, the brand has expanded from its original Brooklyn home in an old warehouse. The Ponce City Market store will be one of the largest retail spaces at 13,750 square feet. It will sit adjacent to the Central Food Hall and will open in spring 2015.
  7. Anthropologie: A retailer of women's fashion, gifts and accessories. The popular shop, opening in spring 2015, will occupy 11,618 square feet on the ground floor.
  8. Mountain High Outfitters: Specializes in outdoor active wear and gear for outdoor enthusiasts. The nearly 6,900-square-foot location will mark the second in Atlanta and will open in spring 2015.
  9. Rejuvenation: Rejuvenation is an American lighting and house parts store. Founded in 1977 as a salvage store supplying antique lighting and hardware to historic homes in Portland, Ore., Rejuvenation now manufactures period-inspired lighting, furnishings and home décor. The majority of its hardwired lighting products are made-to-order at the manufacturing facility in Portland. This location, occupying approximately 6,000 square feet and opening in fall 2015, is the brand's fifth nationwide and first on the East Coast
  10. Goorin Bros. Hat Shop: Founded more than a century ago by a family of hatmakers, Goorin Bros. Hat Shop offers a variety of seasonal hats in a range of styles for men and women. The 1,000-square-foot space in Ponce City Market, opening in spring 2015, will be the first in Georgia.
  11. J. Crew: An established American brand with an international presence, J.Crew has been a go-to for timeless men's, women's and children's fashion for more than three decades. The Ponce City Market location will offer J.Crew's signature apparel and accessories in a 5,382-square-foot space. It's set to open in spring 2015.
  12. Michael Stars: Inspired by the West Coast lifestyle, Michael Stars is a women's apparel line specializing in custom-fit T-shirts, sweaters, dresses, bottoms and more. It recently debuted a men's line and both will be featured in Ponce City Market in a 1,539-square-foot space, opening in spring 2015.
  13. Lou Lou Accessories: A family-owned jewelry boutique based in Virginia, Lou Lou Accessories introduces its jewelry, bags and accessories to Atlanta with its first location in the Southeast. Lou Lou will open in spring 2015 and will occupy 1,200 square feet.

Which retailer are you most excited for its opening? Leave your favorites in the comments!

Caleb J. Spivak
Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

3 responses to “Revealed! 13 Ponce City Market Tenants

  1. "The Jean Machine debuted in the United States in New York City. Its Atlanta location, at 1,200 square feet, marks the first location in the country."

    Is NYC no longer considered part of our country?

    1. The Jean Machine "appearance" was a pop up. According to their website, JM does not presently have a brick and mortar store in the US.

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