DeathMarch:
Who’s dead or dying in Atlanta’s businesses?
Member:
Repicci’s Real Italian Ice
Current Status:
Cliff Hugger
Update:
Added October 14, 2010
When Smoothie King called it quits (story here) at their prime location on the corner of 10th and Piedmont in Midtown just two months ago, Atlantan’s sat anxiously awaiting a replacement that was worthy of the neighborhood. With a quick turnaround on securing the space, Repicci’s Real Italian Ice opened expediently and was in operation just before the end of summer.
In anticipation of an actual neighborhood dessert spot, hopes were high. But like a skydiver whose rip cord malfunctions, this new ice cream joint has already taken an extreme nose dive. All we can do is sit and wait for the splat.
Our take:
- This wanna be cool spot is as cheesy as the fruit graphics plastered all over the windows. Pair that with the neon open sign, and you’ve got the perfect recipe for tacky.
- We’ve never seen ice cream sweat before, but at Repicci’s, even the ice cream looks anxious.
- Don’t try ordering something that is not on the menu, because that simply isn’t possible for check-out purposes. For example, the “Gelati” can ONLY come with soft served and not “Gelato.”
- The atmosphere is simple uninviting. Nothing says, “I Scream, You Scream, We All Scream For Ice Cream,” quite like an ice cream shop that’s the size of a closet and is 20 degrees warmer than it should be (that explains why the ice cream was sweating).
- Oh, and their “gelato” tastes like $hit.
Midtown is still without a dessert shop. Go talk to the folks at Chocolate Pink down the road and they’ll tell you the same thing.
Repicci’s Really Sweaty Wanna-be Italian Ice
1001 Piedmont Ave Ne # 101
Atlanta, GA 30309
