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Neal Freeman of Emerson, Georgia’s LakePoint Sports in May 2020 will begin construction on Fairway Social in Alpharetta, according to a press release Tuesday.
The golf and entertainment venue will combine golf games and “unprecedented experiences” under one roof, at 240 South Main Street.
The 11,000-square-foot Fairway Social will be located in The Maxwell, a mixed-use development from Mayfair Street Partners, LLC and The Providence Group of Georgia, LLC, offering a total of 44,000 square feet of retail, restaurant, and office, and 138 residential units.
“Fairway Social will provide a lively destination for friendly competition for all ages,” Freeman said in the release.
“Once inside, guests can travel through the world’s most famous golf courses to enjoy our Full Swingä golf simulators, and play on California’s Pebble Beach or Georgia’s Sea Island. An outdoor putting course, known as ‘The Back Nine,’ elevated uptown bar bites with a Georgia golf flair, drinks, and a rooftop patio bar accentuated by weekend live music, will all come together to create a novel concept. Our desire is to create the most ridiculously fun destination possible.”
A total of seven sports simulators will offer virtual golfing on 80+ notable courses as well as provide simulated games for baseball, football, soccer, lacrosse, hockey, cricket and zombie dodgeball.
The Back Nine will feature nine customizable holes on synthetic turf with synthetic sand traps, bridges over “J’s Creek” and putting challenges amidst lush azalea-laden landscaping. The indoor and outdoor bar area Par Bar will be adjacent to seating for 80+ diners in an area to be known as The Tee Room.
Eagles Nest, the rooftop patio bar, will provide libations and music.