Renderings And Updates Surface For 1050 Howell Mill Road

West Midtown mixed-use to feature 407 units, 16,500 SF of retail, "state-of-the-art" rooftop amenities and pet services.

West Midtown mixed-use to feature 407 units, 16,500 SF of retail, “state-of-the-art” rooftop amenities and pet services.

Florida-based developer Allen Morris has high hopes of making the company’s West Midtown project an “iconic asset” of the neighborhood.

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The mixed use project originally reported last year will stand on three acres directly behind Northside Tavern along Howell Mill Road, Brady Ave and 11th Street.

Per the company’s website, the project is now being called “1050 Howell Mill Road.” Updated plans for the property divulge that the complex will stand 9 stories high with 407 units and 16,500 SF of retail – a larger project than originally announced 7 stories, 380 units, and 15,000 square feet.

Allen Morris has been doing its best to make sure their new project will have all of the authenticity of the neighborhood’s history of rail yards, while being cool enough to match more recent high-end establishments in the immediate area.

The design of the building – by Dwell Design Studio (the local architect for the project) and Oppenheim Architecture + Design – seeks to preserve the “historical composition and materials of the old rail yards while juxtaposing the modern and luxurious components that will take West Midtown living to another level.”

Renderings depict a cascading structure on one side, private balconies, and a barely-pictured Northside Tavern in the corner.

Allen Morris describes West Midtown as a “fun urban neighborhood for Millennials to live,” an idea reflected in the luxurious amenities the property plans to offer.  The development will boast a “state-of-the-art” rooftop amenity deck which will include a pool, gym, yoga studio, lounge, pool bar, outdoor kitchen, community garden and viewing deck – promising “all the best views” of Downtown, Midtown and Buckhead.

1050 Howell Mill Road is slated to be a pet-friendly building by offering dog washing facilities with “hassle-free dog walking services.”

The retail space along Howell Mill Road will be sized at 15,000 SF while the space along Brady will be 1,500 SF. Parking accommodations will include 5 spaces per 1,000 SF for dry goods or 10 spaces per 1,000 SF for restaurant /grocer in a well-hidden “secure parking structure.” Perhaps the neighborhood will get a much-needed grocery store in the complex?

Editor’s note: This post originally stated that Oppenheim was the only architect for the project (as mentioned on Allen Morris’s website). Updates made to include Dwell Design Studio were added 3/31 at 2:53 PM.

What do you think of the development? Tell us below…

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15 Comments

  1. I think it looks institutional and unattractive – but I am optimistic that it will look better once constructed –

    1. I totally agree. It looks like a Chicago housing project from the 1960s. I think they had to tear them down most of them. Please reduce the gargantuan structure and come up with a more appealing plan.

  2. Why must developers always be so unimaginative and boring? For a few dollars more the building could maybe hold some visual interest/beauty, instead of looking like a 1970’s government warehouse. Please stop reducing customers to prisoners instead of sentient beings. This building is an eyesore!

  3. Very ‘Soviet’ looking. But better than the alternative I guess. Inspired by China and N. Korea, which are all the architectural rage today.

    Literally.

  4. A grocery store would absolutely kill it here. The area is desperate for grocery and would get tons of foot and bike traffic from as far as Howell Station, Blandtown & other surrounding neighborhoods.

  5. This design doesn’t look like the west side at all. It’s huge, looks like a hospital and lacks the charm and appeal of the urban landscape that’s been created here. it needs something with brick, and a more open look.

  6. This is a monstrosity. This runs away from the likes of Jamestown and other dvelopmers of White Provision, the West End, and Ironworks that use the existing landscape, old buildings, and materials to integrate newer structures into the area. Disappointing and unimaginative.

  7. This is a beautiful building — the detailing and quality of finishes is what will make it, but hopefully with the market they’re attempting to reach, they’ll go sufficiently high-end.

    The chicken little comments above are hilarious. So many armchair architecture critics in this city where the vast majority of new apartment buildings have the finish quality of a double-wide trailer.

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