The 220-room hotel is part of Castleberry Park, a 350,000-square-foot mixed-use project.
Hard Rock International along with Bolton Atlanta LP Tuesday broke ground on Hard Rock Hotel Atlanta in the forthcoming Castleberry Park development, a 350,000-square-foot mixed-use project.
The Hard Rock Hotel Atlanta, announced late-2015, is expected to open spring 2018, boasting 220 rooms near the upcoming Mercedes-Benz Stadium.
“Atlanta has become a preferred destination among travelers and the city’s widespread appeal makes it an ideal destination for Hard Rock’s global fan base,” Marco Roca, executive vice president of global hotel development at Hard Rock International, said in a late-2016 press release.
“We look forward to showcasing our world-class brand and bringing the Hard Rock Hotels experience to this thriving modern city.”
Once complete, Hard Rock Hotel Atlanta would offer an assortment of amenities, including a heated outdoor swimming pool and a “rooftop oasis,” the Rock Spa® featuring the brand’s latest music-infused spa treatments, Body Rock® workout facility, and Rock Shop® where guests will be able to purchase the brand’s merchandise.
“We’re thrilled to announce our collaboration with Hard Rock International as part of the Castleberry Park development, an EB-5 project” Frank Chen, general manager of Bolton, said.
“The area’s energetic atmosphere and history of embracing artistic endeavors aligns well with the Hard Rock Hotel product and we’re sure the upcoming property will quickly become the go-to entertainment and leisure destination.”
In addition to Hard Rock Hotel Atlanta, Castleberry Park would offer 120 residential units and over 20,000 square feet of retail.
1 Response
SPT (the owner of these hotels) has always had the end game of running other brands to their apex of profitability without investing in significant renovations and then transitioning them into Sonestas (a conversion brand like DoubleTree is to Hilton and Delta/Four Points to Marriott). They used this pandemic and a clause in their management contracts as the perfect excuse to terminate agreements however, Sonesta now has 200+ “new” hotels that are all in desperate need of renovations – so the company will be stretched beyond its limits to accommodate the growth and needs to launch two new brands for the Courtyard (Sonesta Select) and Candlewood Suites (Sonesta Simply Suites) that are converting. Also, an embarrassment that IHG lost the flagship Crowne Plaza right outside of its NA HQ in Ravinia.