real estate

[Rendering] Hard Rock Hotel Atlanta Breaks Ground in Castleberry Hill

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[Rendering] Hard Rock Hotel Atlanta Breaks Ground in Castleberry Hill

The 220-room hotel is part of Castleberry Park, a 350,000-square-foot mixed-use project.

Hard Rock International along with Bolton Atlanta LP Tuesday broke ground on Hard Rock Hotel Atlanta in the forthcoming Castleberry Park development, a 350,000-square-foot mixed-use project.

The Hard Rock Hotel Atlanta, announced late-2015, is expected to open spring 2018, boasting 220 rooms near the upcoming Mercedes-Benz Stadium.

"Atlanta has become a preferred destination among travelers and the city's widespread appeal makes it an ideal destination for Hard Rock's global fan base," Marco Roca, executive vice president of global hotel development at Hard Rock International, said in a late-2016 press release.

"We look forward to showcasing our world-class brand and bringing the Hard Rock Hotels experience to this thriving modern city."

Once complete, Hard Rock Hotel Atlanta would offer an assortment of amenities, including a heated outdoor swimming pool and a "rooftop oasis," the Rock Spa® featuring the brand's latest music-infused spa treatments, Body Rock® workout facility, and Rock Shop® where guests will be able to purchase the brand's merchandise.

"We're thrilled to announce our collaboration with Hard Rock International as part of the Castleberry Park development, an EB-5 project" Frank Chen, general manager of Bolton, said.

"The area's energetic atmosphere and history of embracing artistic endeavors aligns well with the Hard Rock Hotel product and we're sure the upcoming property will quickly become the go-to entertainment and leisure destination."

In addition to Hard Rock Hotel Atlanta, Castleberry Park would offer 120 residential units and over 20,000 square feet of retail.

Hard Rock Hotel Castleberry Park Rendering

Caleb J. Spivak
Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

5 responses to “[Rendering] Hard Rock Hotel Atlanta Breaks Ground in Castleberry Hill

    1. Andrew, have you ever actually been to Castleberry Hill? Because your comment shows a whole lot of ignorance about that neighborhood.

  1. Seems like this development could be a real bridge between Castleberry Hill and Centennial Olympic park area. Wonder if they will have some restaurants in the retail portion or this will prompt added restaurants in northern end of Catleberry hill area closer to the stadium for tourist/convention goers, etc.?

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