Atlantic Station presents: 'Live. Work. Play: The IMAX Experience in limited production'
Regal Cinemas 16 at Atlantic Station was selected as one of four theatre's nationwide to receive the newest IMAX technology.
Regal Entertainment Group announced Regal Cinemas 16's inclusion last week.
Work has commenced and will be complete early December just in time for the release of several holiday productions.
These IMAX Theatres will showcase films through a newly installed IMAX digital projection system and a specially-designed IMAX screen in an existing auditorium.
But there's a catch! Cue the drama and suspense: GASP!
Only one auditorium will receive the IMAX technology, according to Liz Gillespie, vice president of marketing for Atlantic Station. Auditorium number 9 was selected, to be exact.
Either way, it's still a win for Metro Atlanta. Gillespie added that IMAX technology can only be implemented at theatre's that are not within a 20 mile radius of existing locations.
"Atlantic Station is finding its place, here in Atlanta. We understand the need for local flavor and this is just the beginning."
Here is a list of the total Four new Regal IMAX Theatre locations:
Los Angeles – Edwards Valencia Stadium 12 – November 2010
Washington, DC – Regal Majestic Stadium 20 – November 2010
Atlanta – Regal Atlantic Station Stadium 16 – December 2010
St. Louis – Regal St. Louis Mills Stadium 18 – December 2010