Reformation To Open First Atlanta Store in Ponce City Market

Founded in 2009, Reformation is a lifestyle brand that proves fashion and sustainability can coexist
Reformation Opens First Atlanta Store
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Sustainable fashion brand, Reformation, is set to open on May 7, 2022, in Ponce City Market. This is the brand’s first-ever retail location in Georgia.

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Founded in 2009, Reformation is a lifestyle brand that proves fashion and sustainability can coexist. Reformation combines stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Reformation infuses green measures into every aspect of the business. Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. Reformation’s products have been carbon and waste neutral since 2015, with a commitment to become Climate Positive by 2025.

The store will include six dressing rooms where customers can shop the brand’s latest collections. Available collections include Ref’s latest limited edition collection—Mommy & Me—Ref shoes, and denim styles, in addition to the brand’s signature dresses and tops.

Campaign imagery for the Mommy & Me collection, which is available to shop online and exclusively at Ponce City Market, is shot on local Atlanta model, philanthropist, and Tender Founder, Jaycina. In support of Tender, customers that bring in donation supplies (i.e. diapers, formula, etc.) will receive a special Ref discount in-store for the month of May.

The sustainable design concept behind Ref Atlanta incorporates natural and recyclable materials, including sustainable dressing room carpets, vintage furniture and eco-friendly fabrics, hangers made with FSC-certified wood, and reusable deadstock totes. The store will also offset 100% of its electricity usage with wind energy.

Reformation, Ponce City Market is location at 675 Ponce de Leon Ave, N.E., Atlanta, GA 30308 (Space C194) and will be open Monday-Saturday from 10-9 pm and Sunday from 12-8 pm.


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Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.

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