Mechanicsville pet food store Rebel Raw has something new in the works. Owner Matt Lunalover has filed for permits to make some interior adjustments, including installing new walk-in freezers and directional signs, under a new business name: Dream Provisions, LLC.
Rebel Raw has been around since 2014, and specializes in raw healthy foods for cats and dogs. Lunalover and his wife, Tina, got the idea to open a raw pet foods store after committing to making their own raw food for all six (yes, six) of their pets. As it turns out, like humans, pets like the real stuff better than the fake stuff.
Rebel Raw currently only offers delivery and pick-up services, but the permits filed could mean a retail store is soon headed our way. What Now reached out to Lunalover for comment, but for now, all we know is that Rebel Raw is going through some changes ($7,000 worth of changes, to be exact).
Do these changes include plans to serve up raw human food, you ask? Or some shelves for you and your pets to peruse? We don’t know. But we do know that the brand prides itself on making pet food so fresh it’s practically suitable for humans, so, if you’re headed there to pick up some of their ground salmon, do us a favor and have your pup sniff around for further details.
