Halpern Enterprises, Inc. has signed a new 7,060 square-foot lease with Rainbow Shops at Pinetree Plaza, the real estate firm announced this week.
The 206,496 square-foot shopping center, at 5289 Buford Highway in Doraville, will welcome Rainbow during the first quarter of 2022. Rainbow will take the space next door to dd’s DISCOUNTS’ 17,565-square-foot store, which opened on September 25, 2021.
“Rainbow is a popular fashion retailer that complements the tenancy at Pinetree Plaza and helps us further serve the needs of the community,” Benjamin Halpern, Halpern’s regional leasing director said.
Rainbow offers affordable clothing, shoes, and accessories at over 1,000 locations within the United States, Puerto Rico, US Virgin Islands.
Situated in the heart of Doraville, Pinetree Plaza is home to restaurants and shops, such as Supermercado Chicago, LanZhou Ramen, Bo Bo Garden Asian Cuisine, Dim Sum Heaven, Mango Mango, and I-CE-NY.
2 Responses
Didi’s has had a store about a mile south on Buford hwy, in the Northeast Plaza shopping center. Presumably that store will be closed, or do they think the market can support that density? They might say yes. Both Northeast Plaza and Pinetree have Dollar Tree stores and the customer base should be similar.
It’s more like 5 miles. I expect they’ll keep both. Northeast Plaza location does plenty of business. If anything, these locations together would cannibalize the customers of the Plaza Fiesta Ross location more so than each other.