Quattro restaurant forced into name change

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Chicago company threatens Midtown restaurant with trademark infringement

Quattro Italian restaurant is now ParQ (pronounced “park”).

Owner Rob Campbell told What Now Atlanta they had to change the restaurant’s name because a “Chicago based company approached us” a few months ago threatening trademark infringement.

“The trademark rights to Quattro is owned by a Chicago company,” said Campbell. “We did our due diligence and registered ParQ with the state of Georgia.”

Campbell said that renaming the restaurant ParQ was an easy decision.

As for how they decided on the name, follow if you can: patrons were already calling Quattro ‘Q’, according to Campell, who added since the restaurant is located by Piedmont Park, “spelling Park with a ‘Q’ made sense.”

Fan’s of the Midtown eatery, rest assured the only change the restaurant has made is with the name. Nothing has changed with the concept– the menu, look and feel are still the same.

Expect a new marquee on the space in the next few weeks, according to Campbell.

ParQ
1071 Piedmont Avenue
Atlanta, GA 30309

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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9 years ago

too bad they couldn’t change the servers while they were at it! great food, great patio but slow s..l..o..w….w.w.w.w service!

AC
9 years ago

Could the Chicago company get them to improve service attentiveness/service times, also?

Mike
9 years ago

I’m not really crazy about the name.

jojo
9 years ago

“…Who added since the restaurant is located by Piedmont Park, “spelling Park with a ‘Q’ made sense.”

I don’t get it. Some reference to the park being queer?

Ben
9 years ago

@jojo – yes

Brad glover
9 years ago

Bad food and bad servive

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