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The founders of Topgolf are launching an “upscale, tech-infused minigolf experience” called Puttshack, set to open late-2020 in The Interlock, a $450 million development at 14th Street and Howell Mill Road.
Part bar and restaurant, part tech-driven funhouse, more than 25,000 square feet is slated across four nine-hole courses, food and beverage options, and private event space in the under-construction West Midtown project.
Puttshack was founded by twin brothers Steve and Dave Jolliffe, founders of Topgolf and World Golf Systems, and Adam Breeden, founder of Flight Club, Ace Bounce and All Star Lanes.
The minigolf operator already has three units in London.
“As we expand into the U.S., Atlanta is a must-have market for Puttshack and West Midtown is the perfect fit,” Joe Vrankin, CEO of Puttshack, said in a press release.
“Our social entertainment experience is unlike any other; we’ve been blown away by the response to the concept in the UK and we have no doubt we will see the same in Atlanta.”
Dave Diamond, president of Puttshack added, “When we looked at Atlanta we felt that West Midtown was the epicenter for Atlanta’s best restaurant and entertainment operators. The vibrant neighborhood aligns with our brand and our guest.”
Georgia Technology Ventures will also operate a 50,000-square-foot incubator at the project, and WeWork will take up 118,000 square feet of space.