Proposed Mixed-Use Residential Tower in West Midtown headed to Zoning Review Board

The proposed tower would be roughly 20 stories, with approximately 340 residential units and 25,000 SF of commercial space.
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Redevelopment continues to head westward in West Midtown, also known as the Home Park neighborhood. on Tuesday evening, August 3rd, Neighborhood Planning Unit E reviewed a proposed residential mixed-use tower project that would create approximately 340 residential units and 25,000 SF of ground floor commercial space, according to a recent rezoning filing for the project. Developers Allen Morris are seeking a rezoning of the 1.3 acre property from I-1 to MRC-3 zoning, with plans to replace the single story building currently occupying the site with the roughly 20-story tower. The project is slated to go before the Zoning Review Board on September 2nd or 9th, 2021.

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Located at 660 11th Street NW, just north of Edgehill Ave and East of Bellingrath Ave, the project would be part a slew of new development in the immediate vicinity. The rezoning request includes a number of addresses, including 660, 662, 664, 666, 668, 670, and 672 11th St, all to be consolidated in the new development.

According to the site plan filed along with the rezoning request, the developers of the project are are Florida-based real estate development firm Allen Morris Company. The project architects and engineers are Atlanta-based Dwell Design Studio and Eberly & Associates Inc.

According to the application, the tower would exclusively offer market rate rental units, including 45 studios, 228 1 bed/1 baths, and 67 2 bed/2 bath units. Rent for the units would range from $1,600 for a studio, $1,900 – $2,100 for a 1 bedroom, and $3,150 for a 2 bedroom.

The proposed tower would also include 380 structured and on-street parking spaces and as 50 bicycle parking spaces to be incorporated in the building’s structure. Parking would only be accessible via Edgehill Avenue, leaving a continuous façade on 11th Street and Bellingrath Avenue. In addition, the site plan depicts significant streetscape improvements such as a 15ft sidewalk and 23 new street trees.

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Site Plan: Official
Daniel Alvarado

Daniel Alvarado

Daniel Alvarado is an AICP Certified Urban Planner, transportation advocate, researcher and writer originally from San Antonio, Texas. He received his Master's Degree in Community and Regional Planning from the University of Texas at Austin, where his research focused on the intersection of green infrastructure and transportation. Daniel has been published by Decipher City,, and has contributed to dozens of comprehensive and transportation plans across the country.
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J Massey
J Massey
4 months ago

Daniel, The streets are full. We do not need more people and more towers. We need planners to start being real urban planners and worry about the traffic, the quality of life, the people who bought into a neighborhood that did not have high rises, and now people trying to build high rises there. This would not have happened 30 years ago when urban planners did their job. Exactly how will this increase of 340 units – assuming maybe 2 people per unit, that is 340 to 680 cars for the tenants plus the retail shoppers – so maybe 400… Read more »

Shawn Smith
Shawn Smith
3 months ago

Why don’t the ZRB and City require a percentage of affordable housing units as a condition of the rezoning? The City claims there is a need, then ignores obvious opportunities to fill it. In my opinion, the City Council and City Planning Department let developers do whatever they want, and bully individual homeowners.

Shawn Smith
Shawn Smith
3 months ago

Again, why isn’t the City requiring the developer to provide a percentage of affordable units in return for the rezoning? The City Planning Dept. says the City needs that, and cites that as a reason to eliminate single-family residential zoning in small neighborhoods, echoed by Amir Farokhi, but look how many thousands of apartments are going up without any such requirement. Hypocrisy. Or something worse?

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