Positive Recommendation Moves Alpharetta Downtown Residential Development to the Next Step

The rezoning and conditional use permit sets the stage for a higher density mixed residential redevelopment project on South Main Street.
Mayfair on Main Mixed Residential Redevelopment Source: Official

According to the staff memo, the applicant, MF 217 Main, LLC, requests a rezoning and conditional use to construct thirteen ‘For-Sale’ single-family detached homes and eleven ‘For-Sale’ townhomes on 2.3 acres in downtown Alpharetta. A rezoning is requested from C-2 (General Commercial) to DT-MU (Downtown Mixed-Use). In addition, a conditional use is requested to increase the residential density from ten dwelling units per acre to 10.43 dwelling units per acre. The subject property is located at 217 South Main Street at the northwest corner of the new intersection at South Main Street and Devore Road.

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On November 4, the Alpharetta Planning Commission reviewed and conditionally recommended the approval of Mayfair on Main to the City Council. The City will review the zoning requests during the November 15, 2021, City Council meeting.

The submitted site plan prepared by Paradigm Engineering Services depicts twenty-four three-story dwelling units. Thirteen units will be owner-occupied single-family detached homes. Additionally, eleven townhomes will be situated in three buildings. All single-family detached lots meet the 2,500 square foot minimum lot size. All townhome units exceed the 900 square foot minimum lot size. Ten-foot setbacks are provided along Roswell Street and Devore Road. A fifteen-foot setback is provided along South Main Street. Each home and townhome unit will have two side-by-side parking spaces within a garage and a Code-compliant driveway accommodating two additional cars. The site plan further depicts 38,730 square feet, or 41% centrally located amenity space within the proposed development.

According to City documents, the recommendation to approve the zoning requests were based on the consistency between the proposed project and the future land designation of Mixed-Use, which is envisioned to be developed with a mix of residential and commercial uses. In addition, the proposal does not have a significant impact on natural resources or public facilities. It will not adversely affect the usability of the adjacent properties. Documents further suggest that the current auto-oriented zoning of C-2 is inconsistent with the Mixed-Use land use designation because the zone does not always embrace a pedestrian-friendly environment.

The City Council will review the rezoning and conditional use permit requests under the scrutiny of the standards established in the Alpharetta Unified Development Code, which analyzes issues such as compatibility, accessibility, impact on surrounding properties, the strain of a variety of public facilities, and consistency with City plans and policies.

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Mayfair on Main Site Plan Source: Official
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Mayfair on Main Elevation Renderings Source: Official
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Mayfair on Main Elevation Renderings Source: Official
Dr. Anita Archambeau

Dr. Anita Archambeau

Anita Archambeau, DPA AICP, is a freelance writer, adjunct professor, and consulting urban planner. She has over 25 years of community and economic development experience in local government. When she’s not working, you can find her exploring local craft breweries, walking her two beagles, or traveling to visit her adult children living in New York City and Minneapolis.
Dr. Anita Archambeau

Dr. Anita Archambeau

Anita Archambeau, DPA AICP, is a freelance writer, adjunct professor, and consulting urban planner. She has over 25 years of community and economic development experience in local government. When she’s not working, you can find her exploring local craft breweries, walking her two beagles, or traveling to visit her adult children living in New York City and Minneapolis.
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