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Allbirds is getting ready for a new store at Ponce City Market, according to a permit filing for 675 Ponce De Leon Ave. NE on Thursday. The application lists the new location as W115-B, which corresponds to a first floor space near the entrance to the property’s shops and food area, according to a directory for Ponce City Market.
The scope of work is described as an interior and exterior remodel of about 3,000 square feet of existing commercial and retail space, with a cost of construction shown as $165,000.
An Allbirds spokesperson confirmed the company has agreed to lease space at Ponce City Market but declined to comment, while a spokesperson for Jamestown, Ponce City Market’s owner, didn’t respond to a request for comment.
Headquartered in San Francisco, Allbirds is known for its sustainably made, versatile shoes. It was founded in 2016 and currently has about two dozen stores around the world, with Ponce City Market to be its first location in the southeast U.S., according to its website. In September, it announced that $100 million in new Series E funding would go in part to opening up new brick-and-mortar locations.
The addition of the shoe company will come as Ponce City Market expands its other first-floor offerings. In place of the former space of men’s clothing store Onward Reserve (which is now on the second floor), an over 5,000-square-foot expansion of the market’s first-floor Central Food Hall was just announced earlier this week, making room for six restaurants and retail shops to open early this summer.
Jamestown also has plans for a mix of ground-up construction at the property. It has been planning a 21-story apartment tower at the site and last year unveiled plans for a separate 500,000-square-foot project expansion.