Pizza Jeans Pop-Up Joining Ponce City Market Food Hall as Permanent Eatery in Spring 2020

Team behind Root Baking Co. is bringing the restaurant to Old Fourth Ward, serving Atlanta-style pizza, hoagies, salads, tinned fish, cocktails, beer and wine.
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The team behind Root Baking Co. is expanding its weekly Pizza Jeans pop-up pizzeria into a new restaurant and bar at Ponce City Market (PCM), according to an announcement Thursday.

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Located on the second floor of PCM’s Central Food Hall, Pizza Jeans will serve “Atlanta-style” pizza by the slice and pie, cocktails, beer, and wine.

Pizza Jeans’ pop-ups will be held at Root Baking Co. on Fridays from noon through 8 p.m. until the brick-and-mortar opens in spring 2020.

In the transition, Root will downsize making way for Pizza Jeans to take over a majority of the existing space (Root will continue to offer a counter service menu in a space adjacent to the pizzeria.)

Root Baking Co’s Matthew Palmerlee will also serve as executive chef at Pizza Jeans, offering diners a choice of classic and specialty pies, a signature hoagie, salads, and tinned fish.

Guests can add seasonal toppings sourced from local farms to the red and white pizzas of the day, and pies can be enjoyed in-house or taken to go.

Root will make naturally-leavened pizza dough with freshly milled flour. For dessert, the kitchen will serve Italian lemon ice and sourdough doughnuts.

“To me, good pizza is simple: quality ingredients and really good bread,” Chris Wilkins, Root Baking Co.’s co-founder, said in the announcement.

“We’re trying to embrace the Italian ethic behind great pizza and anchor it where we are. Fundamentally, we think showcasing well-executed dough with regionally sourced ingredients and local flavor makes for a great slice.”

Behind the bar, Beverage Manager Drew Gillespie, most recently of Little Trouble, will serve a handful of creative cocktails including a Spicy Mai Thai, a Black Manhattan, which subs amaro for sweet vermouth, and a take on a Jack and Coke that’s made with housemade soda and sorghum-based whiskey from High Wire Distilling in Charleston.

The bar will also offer an extensive list of Amari, beer (think Miller High Life) and thoughtful wines by the glass and bottle.

The neighborhood pizza spot will feature an eclectic design with blue hues, dark draperies, and items sourced from Atlanta thrift shops, complete with a nine-seat bar with full service.

Guests dining at booths are invited to order at the counter.

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