[Photos] Atlantic Station Turns 15, Completes Multimillion-Dollar Transformation

'Property modernization' will conclude Oct. 19 with the unveiling of a new brand for the 15-year-old mixed-use center.

As it approaches its 15th-anniversary on October 21, 2020, Atlantic Station, a mixed-use neighborhood encompassing 138-acres with retail, dining, entertainment, office, and residential offerings, has announced the completion of a multi-year, multimillion-dollar “property modernization” under Hines, the developer that acquired Atlantic Station from North American Properties.

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Situated on the site of the former Atlantic Steel Mill, Atlantic Station was the first of its kind and noted as the nation’s largest urban brownfield redevelopment. In 2015, Hines took over as asset and property manager of Atlantic Station and embarked on a major property and tenant transformation — the largest revitalization since its inception in 2005.

Focused on the modernization of its main spaces, the Hines-led transformation brought first-to-market retailers and restaurants, expanded its park, and delivered two Class-A office towers. Since the launch of the transformation, the Hines team has announced the following:

As part of the transformation, a new brand identity for Atlantic Station launches on October 19. Hines will unveil “The Heart of Atlanta” brand assets, including a new interactive website, onsite signage, and digital ads, highlighting the properties stance as the heart of the city.

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