As it approaches its 15th-anniversary on October 21, 2020, Atlantic Station, a mixed-use neighborhood encompassing 138-acres with retail, dining, entertainment, office, and residential offerings, has announced the completion of a multi-year, multimillion-dollar “property modernization” under Hines, the developer that acquired Atlantic Station from North American Properties.
Situated on the site of the former Atlantic Steel Mill, Atlantic Station was the first of its kind and noted as the nation’s largest urban brownfield redevelopment. In 2015, Hines took over as asset and property manager of Atlantic Station and embarked on a major property and tenant transformation — the largest revitalization since its inception in 2005.
Focused on the modernization of its main spaces, the Hines-led transformation brought first-to-market retailers and restaurants, expanded its park, and delivered two Class-A office towers. Since the launch of the transformation, the Hines team has announced the following:
- Over the last 5 years, the team has added more than 96,000 square feet of new retail and restaurant tenants, including national and local concepts such as Gyu-Kaku, Salata, Bowlero, Poke Bar, Pho 24, envegan, Book Boutique, SriThai Kitchen & Sushi Bar, HOBNOB Neighborhood Tavern, Azotea Cantina, atl kula, Nike, Tiny Doors ATL, and Forever21. Hines also expanded its H&M flagship to reach approximately 40,000 square feet, adding modern exteriors and additional product lines.
- In 2019, Hines celebrated the opening of its 230,000-square-foot heavy-timber office tower T3 West Midtown, which attracted social media giant Facebook, and the groundbreaking of Atlantic Yards, a two-building 523,000-square-foot office development and future home of Microsoft Atlanta.
- In April of this year, the Hines team completed the overhaul of Atlantic Station’s central greenspace, Atlantic Green. The expanded park, now twice the size of the original, features programmable green space, a water feature, a stadium-like jumbotron, and three new jewel boxes with HOBNOB Neighborhood Tavern anchoring the north end of the park and Azotea Cantina located at the south end.
As part of the transformation, a new brand identity for Atlantic Station launches on October 19. Hines will unveil “The Heart of Atlanta” brand assets, including a new interactive website, onsite signage, and digital ads, highlighting the properties stance as the heart of the city.