Perspire Sauna Studios is opening two new locations this fall—one in Virginia-Highland and one in Sandy Springs—as part of a partnership with betterCap private equity firm. The partnership aims to bring the infrared sauna studio to Nashville and Atlanta, first opening in Buckhead two years ago.
“More than ever, it is important to take care of our mind and body,” betterCap managing partner and co-founder Jan Zalud wrote in an email to What Now Atlanta. “Our private infrared sauna suites equipped with light therapy are a great way to boost immunity, improve blood circulation and sleep, reduce inflammation, clear body and skin from toxins as well as burn calories.”
The Vi-Hi location will operate in the space that used to house Vernacular, a women’s clothing store. It will be located between Cacao Cafe and Urban Evolution Salon. Meanwhile, the Sandy Springs location is opening in Aria Village, next to the Mercedes Headquarters. The area is also expecting a La Parrilla Mexican restaurant and an Aria Nail Boutique to open in the near future.
These new studios are two of four new locations that betterCap plans to open in the next two years, according to Perspire. The private equity firm also works with PROSE nail salons and CityROW fitness gyms, both of which now operate Atlanta locations.
