Paris on Ponce Building Could Be Redeveloped For The Right Tenant

Conceptual renderings for the site published this month show a glassy office mid-rise anchored by Starbucks Reserve
Paris on Ponce Building Could Be Redeveloped For The Right Tenant - 712 Ponce - Rendering 1
Rendering: Official

Cartel Properties recently published renderings of a glassy mid-rise office building shown as being anchored by a Starbucks Reserve on land adjacent to the Atlanta BeltLine where Paris on Ponce once operated. Paris on Ponce closed in 2019 and later relocated after a fire damaged its circa 1925 masonry home.

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Cartel is ready to redevelop the site across from 725 Ponce, at 712 Ponce de Leon Place, for the right tenant in a “build to suit opportunity.” The renderings, which came by way of a newly-updated real estate listing for the development opportunity, are conceptual.

“The rendering was a conceptual drawing and was one of several architectural studies,” Matt Rohrig, president of Cartel Properties, told What Now Atlanta. “It was an attempt to show how we might be able to get a parking structure to support different uses. This particular project is not being considered at this time.”

In the marketing materials for the site, Cartel writes the firm is willing to “rebuild for a tenant that fits in well with the neighborhood” using insurance money from the fire that destroyed most of the interior and roof of the building.

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Rendering: Official
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Rendering: Official
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Rendering: Official
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Rendering: Official

[Editor’s note: this article was updated Sunday, January 24, with a comment from Matt Rohrig.]

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

23 Responses

    1. i don’t like it, but with the new kroger building and all the new stuff ($2.5m condo, mailchimp office building) going up on that stretch of the beltline, the rendering actually fits in like the rest.

  1. Makes me wonder what the cause of the fire was….

    Anyway, I hate that the old building won’t be re-furbished and Paris on Ponce not re-opening there (btw only the club re-opened elsewhere, the retail section did not re-open). Yes, the new building over Kroger is more modern but I would prefer something brick – better fitting for that part of the city.

      1. It really kinda does.
        However, I’d much rather see the original Big Chicken there.
        Anything (almost) but this…

  2. This building is all wrong for the neighborhood. Looks like the Mercedes Benz Stadium- which is a monstrosity too- had an ugly baby.

  3. Unimaginative conservative Southerners.Yuck it’s looks U G L Y. SMH! People hated the Eiffel tower from concept and after being built in the beginning.How many people now could imagined Paris without it.Modern Juxtaposed with PCM could be dynamic.How many of these critics could never even image what a basic renovation can do to their home?

    1. How many of these critics could never even image what a basic renovation can do to their home?

      Huh, are you serious? this isn’t a basic renovation to the already existing structure– but I’m sure if it was, people would be thrilled.

      Please don’t compare this to the Eiffel Tower. Geez…
      This is junk. But you’ve probably got money riding on this monstrosity.

      1. Here we go..I never compared it to the Eiffel tower. This is just a rendering for Imagination of Possibilities.Where did it say that this was a proposed building to be built?Nowhere.I’m only stating the facts the average person has no clue in design or vision.Let’s build a red brick building that looks old so it can match PCM.Boring! This building if built would reflect/ engulf PCM image upon said Hypothetical building.It would not be visually heavy as well.The sunlight bouncing from sun as people walk along the Beltline. Green roof top to cap it off.

        1. You most certainly did compare it to the Eiffel Tower.
          You’d be surprised how much knowledge the “average person” has.
          Look at the above comments– not one person likes this rendering.

          Unimaginative conservative Southerners.

          — generalize much?

          #dumpsterdivingatthebenz

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