Cartel Properties recently published renderings of a glassy mid-rise office building shown as being anchored by a Starbucks Reserve on land adjacent to the Atlanta BeltLine where Paris on Ponce once operated. Paris on Ponce closed in 2019 and later relocated after a fire damaged its circa 1925 masonry home.
Cartel is ready to redevelop the site across from 725 Ponce, at 712 Ponce de Leon Place, for the right tenant in a “build to suit opportunity.” The renderings, which came by way of a newly-updated real estate listing for the development opportunity, are conceptual.
“The rendering was a conceptual drawing and was one of several architectural studies,” Matt Rohrig, president of Cartel Properties, told What Now Atlanta. “It was an attempt to show how we might be able to get a parking structure to support different uses. This particular project is not being considered at this time.”
In the marketing materials for the site, Cartel writes the firm is willing to “rebuild for a tenant that fits in well with the neighborhood” using insurance money from the fire that destroyed most of the interior and roof of the building.
[Editor’s note: this article was updated Sunday, January 24, with a comment from Matt Rohrig.]