Paris on Ponce Building Could Be Redeveloped For The Right Tenant

Conceptual renderings for the site published this month show a glassy office mid-rise anchored by Starbucks Reserve
Paris on Ponce Building Could Be Redeveloped For The Right Tenant - 712 Ponce - Rendering 1
Rendering: Official
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Cartel Properties recently published renderings of a glassy mid-rise office building shown as being anchored by a Starbucks Reserve on land adjacent to the Atlanta BeltLine where Paris on Ponce once operated. Paris on Ponce closed in 2019 and later relocated after a fire damaged its circa 1925 masonry home.

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Cartel is ready to redevelop the site across from 725 Ponce, at 712 Ponce de Leon Place, for the right tenant in a “build to suit opportunity.” The renderings, which came by way of a newly-updated real estate listing for the development opportunity, are conceptual.

“The rendering was a conceptual drawing and was one of several architectural studies,” Matt Rohrig, president of Cartel Properties, told What Now Atlanta. “It was an attempt to show how we might be able to get a parking structure to support different uses. This particular project is not being considered at this time.”

In the marketing materials for the site, Cartel writes the firm is willing to “rebuild for a tenant that fits in well with the neighborhood” using insurance money from the fire that destroyed most of the interior and roof of the building.

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Rendering: Official
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Rendering: Official

[Editor’s note: this article was updated Sunday, January 24, with a comment from Matt Rohrig.]

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta, What Now Los Angeles, What Now San Diego, and What Now Las Vegas.
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Arsetty-42
1 month ago

Is this a joke?! It does not fit into the neighborhood AT ALL.

lwc
1 month ago
Reply to  Arsetty-42

i don’t like it, but with the new kroger building and all the new stuff ($2.5m condo, mailchimp office building) going up on that stretch of the beltline, the rendering actually fits in like the rest.

Oxidase
1 month ago

I hate this…so much.

Ellie
1 month ago

Thanks, I hate it.

Parry
1 month ago

’cause this part Ponce is so easy to get through now…

Phil
1 month ago

I wonder if it will be like that Starbucks roasting place in Chicago.

ATLNative
1 month ago

Makes me wonder what the cause of the fire was….

Anyway, I hate that the old building won’t be re-furbished and Paris on Ponce not re-opening there (btw only the club re-opened elsewhere, the retail section did not re-open). Yes, the new building over Kroger is more modern but I would prefer something brick – better fitting for that part of the city.

I.P.30307since1987!
1 month ago
Reply to  ATLNative

Was there ever any information regarding what caused that arson fire?

I.P.30307since1987!
1 month ago

So ugly.
Looks like they got the leftover parts from the Benz on sale…

Peachy
1 month ago

From a certain angle, it kind of looks like the Big Chicken

I.P.30307since1987!
1 month ago
Reply to  Peachy

It really kinda does.
However, I’d much rather see the original Big Chicken there.
Anything (almost) but this…

Letmesaythis
1 month ago
Reply to  Peachy

Robot Chicken

1 month ago

#childhoodruined

Vahighlander
1 month ago

This building is all wrong for the neighborhood. Looks like the Mercedes Benz Stadium- which is a monstrosity too- had an ugly baby.

ATL333
1 month ago

Unimaginative conservative Southerners.Yuck it’s looks U G L Y. SMH! People hated the Eiffel tower from concept and after being built in the beginning.How many people now could imagined Paris without it.Modern Juxtaposed with PCM could be dynamic.How many of these critics could never even image what a basic renovation can do to their home?

I.P.30307since1987!
1 month ago
Reply to  ATL333

How many of these critics could never even image what a basic renovation can do to their home?

Huh, are you serious? this isn’t a basic renovation to the already existing structure– but I’m sure if it was, people would be thrilled.

Please don’t compare this to the Eiffel Tower. Geez…
This is junk. But you’ve probably got money riding on this monstrosity.

ATL333
1 month ago

Here we go..I never compared it to the Eiffel tower. This is just a rendering for Imagination of Possibilities.Where did it say that this was a proposed building to be built?Nowhere.I’m only stating the facts the average person has no clue in design or vision.Let’s build a red brick building that looks old so it can match PCM.Boring! This building if built would reflect/ engulf PCM image upon said Hypothetical building.It would not be visually heavy as well.The sunlight bouncing from sun as people walk along the Beltline. Green roof top to cap it off.

I.P.30307since1987!
1 month ago
Reply to  ATL333

You most certainly did compare it to the Eiffel Tower.
You’d be surprised how much knowledge the “average person” has.
Look at the above comments– not one person likes this rendering.

Unimaginative conservative Southerners.

— generalize much?

#dumpsterdivingatthebenz

Peachy
1 month ago
Reply to  ATL333

Looks like we found the architect!

Arsetty-42
1 month ago
Reply to  ATL333

I’m not conservative or a Southerner. I just think its ugly and doesn’t fit in LOL

Jackbilt
1 month ago

What if we put a brick building there – BUT – we paint it white?

JustPrefect
1 month ago
Reply to  Jackbilt

#winner

Vahighlander
1 month ago
Reply to  Jackbilt

If Jackbilt painted it any color other than white I would be floored but extremely grateful.

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