Owners of The Daily to Takeover Proof Bakeshop Space

A concept by Michael and Melody Shemtov will open at 100 Hurt St. NE in 2022.

Michael and Melody Shemtov, the Atlanta natives who own Butcher & Bee, The Daily, and Red Headed Stranger, have something baking for Inman Park. The Atlanta Business Chronicle learned through several sources that the Shemtovs will takeover the Proof Bakeshop space at 100 Hurt St. NE sometime in 2022. Proof Bakeshop announced that it would close on Dec. 26 due to economic difficulties caused by the pandemic, as well as staffing complications. What the Shemtovs will open in that space and when has yet to be confirmed, though it could be another Atlanta location for The Daily.

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What Now Atlanta reached out to Tara Pate, marketing and chief of staff for the Shemtov’s restaurants, who declined to comment on what is planned for the Inman Park space but said that The Daily, a coffee shop/fresh juice bar, breakfast eatery, and bodega that also serves Middle-Eastern-inspired baked goods, is working hard to get its doors open in West Midtown. The Daily, at 763 Travert Ave., will open early in 2022 and will be the brand’s first eatery outside of Charleston.

The Butcher & Bee has locations in Charleston and Nashville, while Read Headed Stranger is currently exclusive to Nashville. Billy Allin of Proof Bakeshop, who also owns Bread & Butterfly on Elizabeth St., told the Chronicle that the new tenant will be not “exactly a bakery, but there will be baked goods available.” Job postings for The Daily’s West Midtown spot said there would be “opportunity for growth and development in an expanding market” and that The Daily plans to expand “to more locations long term.” It is expected that the future of the former Proof Bakeshop will be revealed in the New Year.


D.G. Sciortino is a journalist, digital media specialist, and founder of Westchester Woman. She has over a decade of experience and has been published on sites like Patch, Reader’s Digest, and Sweet and Savory. D.G. is a fan of comedy and rock and roll and loves crafting works of fiction that inspire love and humanity.

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