Ford Fry leases space for at least one but possibly two separate seafood concepts.
UPDATE (Nov. 7, 2011): Chef Ford Fry spending $500,000 on new Westside eatery
Fish come in schools and Ford Fry’s restaurants come two by two.
Fry, the restaurateur behind JCT Kitchen and the newly opened No. 246, has leased 914 Howell Mill Road to open at least one seafood restaurant and possibly two under his management company, Rocket Farm.
The restaurant(s) is/are slated to open in March 2012, Fry told What Now Atlanta in an email Monday.
“I love the Westside and I think Atlanta needs a quality, fun seafood restaurant and ‘fish camp,’ Fry said. “I like the Westside for this because a lot of our guests vacation in Rosemary Beach, Seaside, etc. and would love to have that ‘experience’ at home.”
Fry says his management company could open two separate concepts.
The first being a “large seafood focused restaurant” offering “simple, wood-fired fish and shellfish in a casual yet clean setting” and the second restaurant (attached to the other) would be a casual “fish camp” with a raw bar and craft beers.
“The ‘fish camp’ will be an indoor-outdoor setting with live music on select days,” Fry said. “We have talked about housing a local farmer on some land to grow for us and others but nothing in the works as of yet. We will still continue to purchase locally and seasonally as well as form Gulf fisherman partners to supply us with amazing quality fish.”
As the concepts develop, Fry will launch a Tumblr webpage (as they did No. 246) to keep everyone in the loop.