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Eleven TLC, a wellness co. offering organic teas, lattes, caffeine (or “tlc”), and vegan soft-serve ice cream, will open its first-ever storefront at Ponce City Market later this year. “With health and wellness top of mind, Eleven TLC uses ethically-sourced, organic ingredients and consults experts in a variety of fields (mixologists, functional medicine practitioners, doctors, and recipe developers) to carefully concoct recipes that provide true health benefits for the consumer,” according to a press release Thursday.
Company Founders Hea Won Chun Harris and Charles Harris came up with the Eleven TLC concept when they saw a need for shifting the standard of what makes a “healthy” beverage, according to the release. The two strongly believe in using organic, clean ingredients even when it’s not the most convenient choice.
“When customers try any of our beverages and soft serve at Eleven TLC, we want them to first notice the delicious flavor and then realize it’s healthy and good for them, too,” Hea Won Chun Harris said in the release.
The Eleven TLC menu features four separate sections: Lattes with Benefits, Matcha, EA (effervescent adaptogenic sparking) Teas and Vegan Soft Serve Ice Cream. Through the use of caffeine and ingredients like maca, turmeric and collagen, adaptogenics such as lion’s mane, cordyceps, ashwagandha, and reishi, each of these categories are “uniquely crafted to help detoxify, energize, revitalize, and promote ‘feeling good from the inside out.’”
In addition, Eleven TLC has a separate Wellness Tincture menu offering herbal extracts with advertised wellness benefits like immunity, better sleep, “female and male support,” and more. All tinctures are FDA-certified, GMP-certified, and USDA organic.
Located within the Central Food Hall across from Batter Cookie Dough, Eleven TLC’s space — created in collaboration with The Design Theorem — will be “smart, clean and efficient to reflect its healthy offerings.” The shop also plans to incorporate several sustainable practices such as working with local vendors whenever possible, eliminating dairy, and serving all beverages in compostable cups and straws made out of renewable resources.