GID and North American Properties (NAP) Thursday announced a joint venture to develop High Street Atlanta, an eight million-square-foot mixed-use development in Dunwoody.
The project was first announced in 2016.
GID will remain the master developer, while NAP will lead retail leasing, marketing and community engagement, according to the announcement.
Once complete, NAP will oversee retail property management and the programming of High Street’s public realm.
“To bring High Street Atlanta to life, it was important for us to engage a local partner, particularly as it relates to retail, restaurant and entertainment leasing, who shared our vision for designing, programming and operating mixed-use destinations,” James Linsley, president of GID Development Group, said in the announcement.
“The NAP team has demonstrated success with curating best-in-class merchandise mixes, engaging the community and energizing spaces so that they become the community’s gathering place. We are excited to begin working with the NAP team and to apply their proven approach to High Street Atlanta’s street-level retail and public realm.”
The transit-oriented urban district features 10 city blocks developed around a pedestrian-friendly street grid and active open space and event spaces.
“By investing in the space between the buildings—the street-level, human-scale gathering places where community and social collisions happen organically—we create a fundamentally different shopping experience than e-commerce,” Mark Toro, managing partner of NAP, said in the announcement.
“It’s the difference between automation and animation; these two retail models are at opposite ends of the spectrum and both are highly successful, especially when they work together. Our team of ExperienceMakersä looks forward to collaborating with GID to develop this highly animated urban environment for Central Perimeter.”
At full build-out, the mix of uses includes approximately 1,500 apartments, 1,500 condos, 400,000 square feet of retail, 400,000 square feet of new office and 400 hotel rooms.
NAP is currently revitalizing Colony Square in Midtown.
The developer is known for flipping Atlantic Station and creating Avalon in Alpharetta.