New York Butcher Shoppe to open Midtown store near Piedmont Park

Sign up now to get our Daily Breaking News Alerts

  • This field is for validation purposes and should be left unchanged.
Opt out at anytime

Suburban butcher shop takes a stab at its first Metro Atlanta location.

New York Butcher Shoppe is opening in Midtown near Piedmont Park.

The family owned butcher shop has leased space at 985 Monroe Drive and will open in October, according to Rick Wolfe, co-owner.

Wolfe, alongside his sister Tina and brother-in-law Greg Wheat, will open their New York style butcher shop in a portion of the now shuttered Midtown Fit located at Midtown Connection Shopping Center.

New York Butcher Shoppe will share space with the soon-to-open Yoforia Frozen Yogurt.

“We have been looking into this concept for the past couple of years,” Wolfe told What Now Atlanta in an email Saturday. “We had some challenges trying to find the right location and we came across this spot at Midtown Connection.”

According to Wolfe, the store will be a gourmet butcher shop with fine wines, prepared meals and catering. More information can be found on their website here.

The Midtown location will be New York Butcher Shoppe’s fifth location in Georgia. The butcher store has locations in Dunwoody, Augusta, Alpharetta and Sandy Springs.


Join the Conversation


  1. I like the idea, but the execution looks pretty weak.

    The “Specialty” meats aren’t anything special. The “Specialty” sandwiches sound like a Jimmy John’s menu. The prepared foods seem a bit boring, etc.

    Of course, I’ll give it a shot, but when boutique places aren’t as good as chain grocery stores (Whole Foods seems to have a better selection than what this place promises), it’s always disappointing. Of course this place is a chain too, so….

  2. I don’t think this is meant for the ” sundried tomato, arugala, and goat cheese panini” crowd, its a deli, they have deli sandwiches. A deli is about quality not style, its quality meat. Its not tough to beat Whole Foods overrated quality, Fresh Market already has a more quality butcher dept.

  3. Yes it’s a chain, and yes there are two p’s in the name, but I could see this doing well. It’s no Star Provisions, but so what? Midtowners are always commenting that they want a place to pick up quality prepared foods after a long day, so this could definitely fill that niche if the quality’s there. Also, I don’t get Urbanist’s comment about the specialty meats not being anything special. It’s meat. As long as it’s fresh, tasty, and properly sourced, what more do you want?

  4. It’s just my opinion, but I think if you’re going to open a business, you have to provide something different / better than your competitors. Offering deli sandwiches and the same cuts of meat that I can get fresh, tasty, and properly sourced elsewhere, doesn’t give me a compelling reason to move my business.

    The store hasn’t opened, and like I said, I’ll give it a shot. However, it doesn’t seem promising. I think there’s a niche for an upscale market in the more urban area of Midtown – for example, in the old Silk space. A place with a fresh bakery, prepared foods, good coffee, a decent wine selection, etc. that caters to the core midtown population doesn’t really have any competition. There’s Publix, and that’s it.

    This place is literally a stones throw from Whole Foods – who I think has a great, quality, diverse selection of meats, seafoods, prepared foods, an extensive wine selection, great cheese selection, etc. So, if I can go to Whole Foods and get everything this place is going to offer, as well as things this place won’t offer, what’s the point?

    Bring me something I can’t find elsewhere – duck, goose, different types of paté, seafood not offered at WF, etc. and now you have a competitive business model. Bring me more of the same and I’m without a compelling reason to change who I shop with.

  5. I hope this does well. Fabianos was great and I miss getting a sandwich from there to take to the park. As a New York deli the omission of a Reuben is disheartening, but hopefully they add one when they open.

  6. Completely agree with needing this in the core of Midtown. I get in my car and drive somewhere like, Fresh Market, Whole Foods, Alon’s, etc. in serach of decent prepared foods at least 4 times a week because there just isn’t an option in Midtown. Too bad Eatzi’s isn’t still around as they would have opened a Midtown location years ago.

  7. Too much traffic in this location. How about filling in the virtually shuttered shopping center north of Fat Matt’s on Cheshire Bridge. That place looks like a virtual ghost town. I hate driving by it all the time. It looks like Detroit.

  8. The deli’s options may be similar to what you can find at Whole Foods, but what’s the matter with redundancy? Isn’t the great thing about urban areas the abundance of options, even if there’s some overlap? Even though Whole Foods isn’t very far as the crow flies, we all know the trip from 10th and Monroe to Midtown Place is unnecessarily inconvenient.

  9. What’s wrong with redundancy? Well, how about the fact that redundancy is boring and unoriginal? How about the fact that this city is already steeped in redundancy? This city is the poster-child for redundancy amongst major cities (or in our case, a major suburb masquerading as a city).

    You’re right, the great thing about urban areas is the abundance of options. However, we don’t have a single area in the entire city that I can point to and say “that’s a great urban area”. So, creating redundancy in a neighborhood that is supposed to be Atlanta’s “urban core”, given the lack of other options, is pretty poor. This extends far beyond this butcher shop scenario – The sports bar that’s going in on Spring, the fact that the Palomar was replaced with a Marriott, the fact that all of the restaurants in 1010 are chains, the fact that I’ve lived in Midtown for 1.5 years and I’ve seen one new non-chain restaurant open, and more shut down, in the neighborhood since I moved there.

    I’m just amazed that the status quo is so appealing to so many

  10. Urbanist has finally given us the clue we needed to shed some light on his hatred of Atlanta. 1.5 years? ONE AND A HALF YEARS? I have been in the neighborhood since 1997, let me repeat, 1997… most of Ansley was still considered a drug and crime area. Rome wasn’t built in a day oh wise almighty expert of urbanism. I remember when 14th and Peachtree was Colony Square, a Gorins Diner, and a building housing AT&T telephone switchboards.Crescent Street was empty, and the only hotel between Peachtree Center and Lenox was the 4 seasons. 1.5 years! you have lost any credibility you had on this site. Midtown has made about 30 years of progress in about a decade. It is not a different place it is a different WORLD from where it was in just 2000. Also lets not forget oh all knowing sultan of sustainability the past 1.5 years were the worst recession in the past 50 years, chains have money, chains can survive, locals are holding their cards waiting for a better climate to open.

  11. JT – I grew up in Atlanta, moved away for a while, and moved back 3 years ago, 1.5 of which have been in Midtown. I’m sure you like to think your tenure adds more credence to your opinion, but the mere fact that you think that speaks volumes. Rome wasn’t built in a day, because it was built by hand and horse-cart. When Rome was built, they also didn’t squander opportunity and mis-allocate their priorities like this city does. I’m not talking specifically about Midtown here either. Maybe your vested interest is a small section of blocks; mine is for the city as a whole.

    I’m well aware that midtown has changed tremendously in the last 10 years. I knew it long before you moved there in 1997, so I’m aware of the “progress” (FYI, empty condos and vacant storefronts doesn’t count as progress).

    Thanks for the lesson in economic history, but it’s not necessary. Where people like you see the recession as an excuse, I see it as a squandered opportunity for the city. For example, what do people do during a recession? They cut back on their spending, which created a great opportunity to launch a campaign promoting public transportation, and drawing a map to better develop the urban network of public transportation. The gas crisis in 2008 created even more opportunity for this, but was this done? Nope…in fact, the changes to Marta have pretty much gone in the completely opposite direction.

    I’m sure you thought you had your first credible piece of criticism, but I’m just going to have to burst your bubble again. As much as I appreciate your self-assessed valuation of my opinion, it’s meaningless. Students don’t give report cards to their teachers.

  12. For the record, this will be NY Butcher Shoppe’s second location ITP. The first is on Roswell Road in Sandy Springs.

  13. My god you are exhausting, I pray for her sake you don’t have a wife. Your argument style of just wearing people down until they don’t have the energy to continue only works to validate your intelligence to yourself. So congrats sir, you “win” because I’m tired of reading comments of you just talking in circles in an attempt to wear down all those who don’t agree with you.

  14. Abrigo, 5th Street Cafe, Lupe just a couple of non chain restaurants that have opened in the past yr and a half. There are more.

  15. Abrigo – closed
    5th Street Cafe – closed
    Lupe – closed

    I didn’t realize I had to clarify that I’d prefer new restaurants that open, and stay in business for more than 9 months.

  16. You said 1.5 yrs. That’s not 9 months.

    Empire State South, Bakeshop, Escorpion all open. Again, there are more. Your statement was way off.

  17. Is this a regional chain? Their website lists a lot of SE locations, but ironically none are located in New York

  18. You’re right, I exaggerated a bit. I was referring to ESS in my “one”, and had forgotten about Escorpion. Unfortunately, I don’t think Escorpion will make it through next year. Bakeshop doesn’t really qualify to me as a full fledged restaurant, despite being a great place (same goes for HB’s location). That doesn’t change the fact that this neighborhood (Atlanta’s most vibrant and urban neighborhood) is severely lacking in urban amenities, like restaurants.

  19. I drive by the former Silk space everyday, and I would die for a non-chain bakery/wine shop there. Spot on, Urbanist.

  20. wow haters????
    I know this concept extremely well and it has an amazing following. How about giving them a break until you see what it is about. The quality of meat they serve is outstanding!

  21. Urbanist — THE expert on redundancy.

    Sits with his digits poised — just waiting to be first in the bashing queue.

  22. enough already with the frozen yogurt shops. didn’t we do this exact same craze in the 90’s?


  23. Whitney is spot on. NYBS is a great place for meats, the quality is excellent and IMO, surpasses Whole Foods, Publix, etc. I’ve been a customer of their SS location since opening. I will have to say at the SS location the deli/sandwich situation isn’t all that great. I’ve heard it is different at the Dunwoody location but don’t know for sure as I have never shopped there. They are definitely worth a try for meats, prepared meals and to pick up a bottle of wine. They also do great prepared dishes for the holidays.

  24. Urbanist (what a pretentious name by the way), do yourself and everyone in Atlanta a favor: move. The rest of us will be much happier as we like Atlanta. DB.

Leave a comment

Your email address will not be published. Required fields are marked *

Related Posts

Do NOT follow this link or you will be banned from the site!

Sign up now to get our Daily Breaking News Alerts

Be the first to know. Sign-up to get our breaking news alerts delivered straight to your inbox. Go ahead. It's absolutely free!