Opening Doors Away From Current Ann Taylor
Lenox Square Mall in Buckhead has been selected as the primary market for the unveiling of a new prototype for the Ann Taylor Store.
Kay Krill, President and CEO at Ann Taylor announced on May 21 plans to introduce their new Ann Taylor store prototype in three markets during the third quarter.
“The prototype calls for space that is roughly 40% smaller than our current average store,” Krill says. “The new environment better reflects our updated brand aesthetic.”
Opening closer to LOFT (Ann Taylor LOFT) in the main corridor of Lenox, the shuttered Bailey Banks and Biddle space will operate as the new location for Ann Taylor.
Currently located near Mimi Maternity and Steve Madden, Ann Taylor will remain operative until late August, early September, when they will then relocate merchandise overnight once construction at the new space is complete.
Insiders at Ann Taylor, having just learned about the move less than three weeks ago, suggest the new location reflects a higher area of traffic. Construction is already well underway.
As for the current Ann Taylor space, an insider with Forever 21 confirmed they were scouting out space at Lenox Square for their third XXI Forever location in the Atlanta area. Both the old Mark Shale and Ann Taylor spaces are a bit small for the “flagship location” they are looking for, though the Ann Taylor space is a prime option.
Special thanks to our Key Retail Insider for the lead on this story– quotes used with approval.
