Nearly 700-unit Planned Development in Edgewood Headed to Zoning Review Board in September

The nearly 13-acre project led by Thrive Residential seeks rezoning from industrial to mixed-use planned development.
Site Plan : Official

The site of the former Pie Factory located in Edgewood is one step closer to becoming a mixed-use development after its rezoning request review by Neighborhood Planning Unit-O on Tuesday. Filings for the rezoning request refer to the development as “Project Tulip,” and depict a 23-building complex on both sides of La France Street, with an estimated 689 multifamily and townhome units. The project heads next to the Zoning Review Board for a public hearing on September 2 or 9, 2021.

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The project is located just south of the MARTA tracks and bounded by Mayson Avenue to the west and La France Street to the south. As previously reported by What Now Atlanta, the developers Thrive Residential are behind the project, backed by their parent company Toll Brothers who bought the firm in 2020. The site is currently home to a 170,000-square-foot warehouse building owned by SFC Global Supply Chain. Notably, the factory was home to Edward’s Baking Company, an Atlanta-based pie company owned by Schwan’s Consumer Brands, Inc.

The plans calls for 414 rental units consisting of 248 one-bedrooms, 145 two-bedrooms, and 21 three-bedrooms of average sizes of 775 square feet, 1,150 square feet, and 1,650 square feet, respectively. Monthly rents for the apartments would range between $1,650 for the ones and $3,300 for the threes. All of those units would be market rate, with no affordable units expected at the site.

The plan also calls for 275 for-sale units, with 35 one-bedrooms, 135 two-bedrooms, and 105 three- and four-bedrooms, with average sizes of 600 square feet, 1,200 square feet, and 1,800 square feet, respectively. Purchase prices are to range from $200,000 for one-bedrooms to $575,000 for the three- and four-bedrooms. All of these units would also be market rate.

The project is located roughly quarter-mile from the Edgewood-Candler Park MARTA station, and would ultimately provide a total of 905 dedicated and street parking spaces to serve both the residential and commercial uses.

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Photo: Google Maps

Daniel Alvarado

Daniel Alvarado

Daniel Alvarado is an AICP Certified Urban Planner, transportation advocate, researcher and writer originally from San Antonio, Texas. He received his Master's Degree in Community and Regional Planning from the University of Texas at Austin, where his research focused on the intersection of green infrastructure and transportation. Daniel has been published by Decipher City, Progrss.org, and has contributed to dozens of comprehensive and transportation plans across the country.
Daniel Alvarado

Daniel Alvarado

Daniel Alvarado is an AICP Certified Urban Planner, transportation advocate, researcher and writer originally from San Antonio, Texas. He received his Master's Degree in Community and Regional Planning from the University of Texas at Austin, where his research focused on the intersection of green infrastructure and transportation. Daniel has been published by Decipher City, Progrss.org, and has contributed to dozens of comprehensive and transportation plans across the country.

6 Responses

  1. Dear Mr. Urban Planner / Transportation Advocate,
    700 units at 2 people per unit = 1400 people and 322 to 1400 more cars.
    In what urban planning text is adding 322 to 1400 more cars a good idea?

    1. Hey there,

      We aim to report on the project scope for the public to make their own judgements. This piece is not in any way meant as an endorsement for their parking choices. I am not sure exactly what the parking minimums are in this zoning but I would venture to guess they are pretty significant and the developers application simply reflects that.

      1. Some people do not realize the gasoline vehicle days are numbered. The amount of personal electric transportation units that are about to hit the market is ridiculous. Would love to be on your email list [email protected]
        Realtor

  2. I don’t understand why the City keeps approving these large developments for rezoning without requiring a percentage of affordable units. Please investigate the relationships between these large developers and City Hall, including the planners and elected officials that are pushing to let them build more densely in single-family zoned neighborhoods.

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