MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, has opened its first location in Georgia, bringing burgers, fries and shakes to the ATL.
The restaurant is located at 1400 Veterans Memorial Highway SE, Suite 150 in Mableton, GA. The Atlanta area opening marks the first MOOYAH Burgers, Fries & Shakes restaurant for Franchise Owners Keylan and Erika Mitchell, and the team is excited to enrich their community by giving back.
“We can’t wait for our community to experience MOOYAH for the first time,” said Keylan Mitchell in a statement. “Erika and I chose MOOYAH because it’s a family friendly, community driven brand that serves the highest quality, best tasting burgers, fries and shakes we have ever had. We know MOOYAH will be a great addition to Mableton and we look forward to becoming the burger destination for local residents and employees.”
The Mitchells will be donating a percentage of their opening week’s sales to the Boys & Girls Clubs of Metro Atlanta (BGCMA), specifically the Michael A. Grant and Tony A. Matthews clubs. BGCMA is an organization that provides voluntary after-school programs for young people creating safe, inclusive and engaging environments.
“Erika and I are extremely excited to partner with the Boys & Girls Club of Metro Atlanta for MOOYAH Mableton’s opening week,” Keylan said. “This partnership is near and dear to our hearts because both of us are the children of educators who emphasized the value of a quality public education. Supporting the after school academic, leadership and sports programs at the Michael A. Grant and Tony A. Matthews clubs exemplifies the type of investments we planned as owners and we thank our community for their support.”
“Keylan and Erika are a great addition to the MOOYAH franchise family, and we are looking forward to watching them spearhead the brand’s growth in Georgia,” said Mike Sebazco, MOOYAH’s Executive Vice President of Operations and Development. “They have been a strong addition to our franchise system. Their years of business experience and determined attitude combined with their love for our brand and their community make them the ideal family to expand our brand into Atlanta.”
The restaurant will feature the brand’s new prototype, showcasing new dining zones and seating arrangements, third-party and to-go shelving, a closed kitchen, digital menu boards and a new logo.
At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen, 100 percent Certified Angus Beef® brand burgers, all natural turkey and Dr. Praeger’s black bean vegan burgers. Each gourmet burger can be customized with six cheeses, Applewood smoked bacon and sliced avocado, along with nine free veggie toppings and ten free sauces.
MOOYAH’s hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100 percent real ice cream shakes, allowing Guests to choose from 8 flavors ranging from vanilla and Hershey’s chocolate to Reese’s, Oreo and more.
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural turkey burgers and Dr. Praeger’s black bean vegan burgers.
