“Organic Growth”
If you checkout today’s menu at MetroFreshATL.com, you’ll get more than you bargained for. Midtown’s MetroFresh restaurant chef/owner Mitchell Anderson announces in this section that he’s thrilled to tell everyone what he’s been working on for the past few months; that is, the second location for the MetroFresh brand.
Slated for an opening in January 2011, the Atlanta Botanical Gardens will be home to the second MetroFresh location.
“Come out to the party on Sunday and celebrate both our fifth birthday AND our amazing news,” Mitchell wrote in the menu section.
The party Michell references is MetroFresh’s fifth anniversary party for friends and regulars. It’s set for Sunday at the shop located at 931 Monroe Drive from 5:30 p.m. to 8 p.m.
Richard L. Eldredge with Atlanta Magazine broke the news this morning:
Under a new partnership with the Atlanta Botanical Garden, Anderson will open MetroFresh in the Garden inside the popular tourist attraction early next year.
Over the last few years, Anderson has weighed opening a second location (at one time he was considering a Buckhead space) but wanted MetroFresh to grow organically.
“This feels like the perfect fit for us,” Anderson tells Dish.”The Garden’s mission and ours are very similar. They have the four other senses really well covered. We want to add the sense of taste for the Garden visitor. We don’t want a visit there to be complete without a stop at MetroFresh.”
The location, tentatively set to open in late January, will occupy space adjacent to the gift shop.
MetroFresh’s dishes, meanwhile, will be a combination of the company’s customer favorite soups, salads, sandwiches (and its signature Mitchili) but will also draw inspiration from the Garden’s new Edible Garden attraction.
You can read the rest of Atlanta Magazine’s posting by Richard L. Eldredge here in the Covered Dish Blog.
2 Responses
So do you have to pay to get in to get to the Metrofresh food?
Soo what’s happening with the old AT&T building across from Ansley Mall? There’s a for sale sign up now, assuming he’s backed out of opening a concept there?