Allie Friday, an Atlanta entrepreneur, designer, and mom, this weekend will launch her children’s clothing boutique Mini Friday in Kirkwood.
The retailer’s first day in business, at 2033 Hosea L. Williams Drive NE, will be Saturday, May 11.
Mini Friday will retail children’s fashions mostly from the United Kingdom and West Coast and is “committed to celebrating each and every child’s own style while not dictating that girls wear pink and boys wear blue unless they want to,” according to a press release Monday.
Brands that will be retailed out of the 1,200-square-foot space include A.B.C., Booso, Turtledove London, Lets Kid, Joah Love, Carrots, Ammehola, Tai 2, Chewable charm, Hause of Jr, Superism, Miles baby, and more.
T-shirt customization and embroidery will also be offered on site.
The boutique offers a “joyful, playful, safe zone” featuring a selfie and chalkboard wall and juice bar to entice “children who don’t like to shop.”
Mini Friday is named as an extension of Allie’s last name and plays on the fact that her children are “mini” versions of herself.
“The inspiration for Mini Friday really came from my daughter who only wanted to wear clothes she thought were cool and comfy,” Friday said in the release.
“She loved her brothers’ style but sometimes wanted to dress like her sister. Finding fashion for her that met in the middle was nearly impossible. I decided to stop struggling and just open my own gender neutral, safe space for all children who simply want to wear what they like, without judgment or necessity of mandatory girlie frills or macho flair.”
Mini Friday will offer an upcycling program where customers can return outgrown or no-longer-used clothing for a discount on their next purchase.
Gently-used clothing will be donated to local children’s initiatives.
Allie, born in East Point and raised in Stone Mountain, has always been interested in style and drew her first fashion line at age 10.
Her personal fashion mentors include June Ambrose, Jaden Smith and TenishaTenisha, an Atlanta personal stylist.
“I feel like all children should be celebrated and given options to express their own fashion sense,” Friday said.
“Now kids can do exactly that in the safe zone that is the new Mini Friday.”
The boutique carries sizes 24 months to eight years and will be open daily 11 a.m. to 7 p.m.
Friday hopes to add brick and mortar locations in Los Angeles and Miami in the future.