MF Sushi Creators Bringing Two Restaurant Concepts to Avalon

Kinjo brothers to open MF Bar and District 3 as part of the mixed-use development's expansion next spring.

Kinjo brothers to open MF Bar and District 3 as part of the mixed-use development’s expansion next spring.

North American Properties (NAP), the developer behind Avalon in Alpheratta, in a press release Thursday announced restaurant designer and creator of MF Sushi Alex Kinjo will open two new concepts, MF Bar and District 3, in the second phase of the 86-acre experiential mixed-use development.

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“We are thrilled to bring fresh, inventive Japanese and Vietnamese fare to Avalon in our first suburban expansion,” the MF team said in the release.

“We believe our high level of cuisine served in dynamic, elegantly-designed spaces will resonate with the sophisticated North Fulton community.”

MF Bar expands on menu favorites from the MF restaurants in Houston, Texas and locally in Inman Park. Focusing on hot and cold small plates, MF Bar will also include a beverage menu featuring paired cocktails and a selection of sake.

“With the additions of MF Bar and District 3, we’re continuing Avalon’s tradition of bringing beloved in-town concepts from renowned chefs to this urbanburb,” Carla Toro, director of marketing at Avalon, said in the release.

“These restaurants will offer our community exciting new experiences, including a late-night sushi bar option and authentic Vietnamese cuisine.”

District 3 will feature” modern yet authentic Vietnamese fare in a casual, stylish environment,” catering to the lunch and dinner crowds at Avalon. The menu is inspired by Kinjo’s parents’ hometown in Vietnam, Vung Tau, an area with heavy French colonial influence. Kinjo visited Vietnam to build the one-of-a-kind menu and bring something new and refreshing to Atlanta’s Vietnamese dining scene.

Avalon’s expansion is slated to debut in Spring 2017, and will bring additional retail, office and living space to the development as well as The Hotel at Avalon, an Autograph Collection hotel, and the Alpharetta Conference Center, which will open in early 2018.

Retailers and restaurants confirmed for the expansion include Brooks Brothers, Urban Outfitters, Rumi’s Kitchen, Barley- garden Craft Kitchen and Bar, Boogaloos, Scout & Molly’s, Hammer Made, The Boardroom Salon for Men, Lucky Brand, Levi’s and Brine Fish House.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta, What Now Los Angeles, What Now San Diego, and What Now Las Vegas.
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