North American Properties (NAP) Thursday announced Marine Layer, a West Coast-based retailer known for its soft tees, will open in Avalon on November 3.
The Alpharetta retail store is the second Georgia location for Marine Layer, with the first in Ponce City Market.
“Avalon has become a global example for next-gen mixed-use development, and retailers are eager to open within the community,” David Weinert, partner and senior vice president of leasing at NAP, said in a press release Thursday.
“Avalon’s merchandise mix is a rotating collection of best-in-class concepts – an experiential playground for forward-thinking retailers like Marine Layer to showcase their latest and greatest concepts.”
Founded in 2009 with a mission to create really soft shirts, Marine Layer uses a signature fabric made from a blend of Supima Cotton and MicroModal, which is made from recycled beechwood.
After perfecting the custom fabric, the founders, Mike Natenshon and Adam Lynch, bought a ’69 VW bus to transport the shirts and grow the business.
“The idea for Marine Layer originated when my girlfriend threw away my favorite shirt; since then, we’ve created a perfectly broken-in tee that instantly gives a nostalgic feeling of comfort and familiarity,” Natenshon said in the release.
“Our first store on Chestnut Street in San Francisco began as a temporary pop-up but quickly became permanent when we realized how essential the brick-and-mortar experience would be to our brand…”
Marine Layer’s opening at Avalon represents its 38th store.
The retailer will open in one of Avalon’s “jewel boxes” near Café Intermezzo.