Maple Street Biscuit Co. is Replacing Holler + Dash at Westside Ironworks

Cracker Barrel's Holler + Dash closed this past week after two years in business.

Maple Street Biscuit Co., a breakfast and lunch concept that in October 2019 was acquired by Cracker Barrel in an all-cash transaction for $36 million is heading inside the perimeter in the Westside Ironworks development.

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The new restaurant, with existing metro locations in Woodstock, Alpharetta and at the new Parson’s Alley Development in Duluth, will replace Holler + Dash Biscuit House, the Cracker Barrel sister concept which closed this past week after two years in the space.

The closure comes on the heels of the announcement from Holler + Dash COO, Mike Chissler that over the course of the next few weeks, Holler + Dash will close all six locations in preparation to reopen as Maple Street Biscuit.

At least an estimated $197,302 is expected to be spent on the Howell Mill work scope which includes a full interior remodel, new finishes and MEP modifications for the 2,653 square foot space.

“If all things in construction and permitting go smoothly we’re aiming for an early Spring 2020 opening,” Alex Hill, general counsel for the Jacksonville-based Maple Street Biscuit Company, shared with What Now Atlanta.

“Holler + Dash will be closed during that time because it’s not just minor renovations. When people walk in it’s going to look and feel like a Maple Street Biscuit Company, not Holler + Dash.”

The Howell Mill Holler + Dash was the sole Atlanta outpost of the Tennessee-based company which had five other locations across Alabama, Florida, North Carolina and Tennessee.

The breakfast and lunch concept entered the Atlanta market in 2017, replacing the shuttered Tom + Chee at the Westside Ironworks building in an $800,000 buildout.

Editor’s Note: This post was updated at 8:36 p.m. with details about company plans to convert remaining Holler + Dash locations to Maple Street Biscuit Co.

Kamille D. Whittaker

Kamille D. Whittaker

Kamille D. Whittaker is an Atlanta-based journalist, editor and researcher.
Kamille D. Whittaker

Kamille D. Whittaker

Kamille D. Whittaker is an Atlanta-based journalist, editor and researcher.

3 Responses

    1. Excellent context. I was wondering why that place would be closing, as I’ve never seen it empty. But looks like its being converted as part of a business plan and not closed or going out of business.

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