Atlanta is getting its first Lunya “bedroom” store in the Westside Provisions District (WPD) in West Midtown, according to official City filings.
The sleepwear brand with stores in Los Angeles and New York touts in-house, high-tech fabric development made from predominantly natural fibers and washable silks.
Garment collections are focused on addressing sleep impediments such as restlessness, temp control, and muscle aches.
Sleep- and lounge-promoting accouterments like sleep masks, scrunchies, socks and robes, round out Lunya’s offerings.
Founder and CEO Ashley Merrill’s epiphany to begin a sleepwear line happened when she walked by her bedroom mirror one day.
“I was wearing my husband’s old frat T-shirt and rolled up boxer briefs. In the pursuit of comfort, I had let the wheels fall off,” Merrill said in a statement.
“I realized that even though you spend over one-third of your life in bed, sleepwear tends to be the most undervalued part of your wardrobe. It became my mission to make sure that women could feel both comfortable and confident.”
Post-interior renovations to the 1,666 square foot space, the West Midtown retail store is slated for a spring-2020 opening.
Lunya is the second known tenant planned for WPD in