Lululemon Athletica Pop-Up Lands in The Avenue

Athletic apparel retailer opens its East Cobb space on Sept. 12. It could become a permanent fixture in the open-air center.
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Lululemon Athletica this week is opening a pop-up store in The Avenue East Cobb, a rep for the open-air center Wednesday confirmed with What Now Atlanta. The athletic apparel retailer will debut the store on Saturday, September 12. It will operate Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 12 p.m. to 6 pm.

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Lululemon has been known to open pop-up stores as a means for testing a market before committing to a longterm lease. If successful in The Avenue, the retailer will likely transform the store into a permanent location. The company earlier this year made its recent pop-up in The Grove Los Angeles a permanent store after a successful temporary run there.

The Avenue East Cobb in August celebrated 21 years in business. Its longtime tenants include Banana Republic, Pottery Barn, Williams Sonoma, the only Origins in the state. The most recent additions to the center include K Squared Artisan Boutique, Olea Oliva!, Ginny Marie’s Boutique, and Xfinity. Restaurants include Tin Lizzy’s Cantina, Stockyard Burger & Bones, and Drift Seafood & Oyster Bar.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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19 days ago

OMG, opening on my birthday!!!
9/11 has so overshadowed my birthday— so thankful for this!

18 days ago

This joins the Athleta store that opened a few months ago. Glad to see for East Cobb. As much as I appreciate the Avenues, the retail mix is stuck in 1998. This helps a bit, hope it lasts

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