Highlights
- The new Rails store in Atlanta has been opened at Buckhead Village.
- The brand is known for its innovative fabrics and reimagined wardrobe staples.
- The new store is part of the brand’s ambitious retail expansion plans.
The Los Angeles-based lifestyle brand, Rails has opened its doors at Buckhead Village in Atlanta. This is the brand’s first store in the Southeast United States, bringing their California coastal heritage to the city.
The plan for the new store was announced in August 2024. Jeff Abrams, founder and creative director, founded Rails in 2008. What started with just a single plaid button-down made of incomparably soft fabric today covers all of the lifestyle staples. The brand’s mission is to redefine wardrobe staples and raise the standards for comfort and style.
Rails Bring Southern California-Inspired Collections to Atlanta
All the way from the West Coast, Rails now has its storefront in Atlanta. It is a global brand that has a presence in more than 30 countries. Its collections are sold through 1,200 retail partners and 16 flagship stores around the world.
What Does The Store Offer?
Shoppers are being welcomed by the reimagined wardrobe essential collection by Rails. Explore the heritage shirting and functional outerwear showcased there. The versatile wardrobe essentials ranging from dresses, knitwear, and basics to premium denim are also up for grabs.
About the First Rails Space in Atlanta
The Rails storefront is located at Buckhead Village – 252 Buckhead Avenue NE, Georgia 30305. With an area of 2,500 square feet, the interiors are reminiscent of the coastal vibes of California. The space has been designed with a mix of neutral tones which are complemented by the wood design elements.
Rails and Fabric Innovation
Rails as a brand focuses on developing its unique fabrics, which have an expectational hand-feel and are luxurious. The innovative fabrics and its tactile experience are the standout factors for all of its collections.
With its in-house fabrics and unique feel to the skin, the brand elevates wardrobe essentials with timeless silhouettes. The essence of the West Coast style, as seen globally, is captured in its collections and designs.
Words From the Founder of Rails
Jeff Abrams said that his team is excited to bring the vision of effortless Southern California-inspired style and comfort to Atlanta. Both first-time visitors and loyal customers will be able to connect firsthand with the Rails brand and special fabrics in the space, he added.
The brand is planning for retail expansion in the coming years, aiming to open a minimum of four new stores annually. Plans for new stores in Bethesda, Scottsdale and Chicago have already begun.
Blending in unique and modern collections, Rails has officially made its mark on Atlanta. The apparel brand is expected to make huge waves in Atlanta’s fashion scene in the time to come.
