Live Fresh Artisanal Market To Bring Prepared Foods, Groceries To ‘Food Desert’

The Point at Cascade in Cascade Heights will be home to the neighborhood grocery store.

Live Fresh Artisanal Market, a boutique grocery store and prepared foods market, is coming soon to the Cascade Heights neighborhood of Atlanta.

It is planned for The Point at Cascade development, at 2312 Benjamin E Mays Drive SW.

Owner Shanda-Joy Laws is gearing up to file permits for the market, expected to debut in May 2019.

“The only store in the area where you can buy food is The Family Dollar,” Laws in a telephone interview Monday told What Now Atlanta.

“Cascade Heights is a food desert.”

Live Fresh Artisanal Market, which will serve prepared foods like soups, salads, and sandwiches, as well as grocery necessities, started out as a research project with the University of Georgia (UGA).

“[UGA] does a mobile farmer’s market,” Laws said.

“We were asked to participate.”

Live Fresh Artisinal Market will be a “neighborhood market, almost like Savi Provisions but with Trader Joe’s prices.”

It will boast a fresh fruit and vegetable section and carry necessities like bread and milk.

Other services will include matting and framing, cooking demonstrations, and weekend events like “bee-keeping classes so people understand the importance of bees.”

“Little vignettes” will be set up through the 1,664-square-foot store like a “movie theatre section” where shoppers can find popcorn and candy.

It’s still being determined, but if the market is at least 500 feet away from the nearby church, Live Fresh Artisinal Market will carry craft beer and wine.

Laws in January will launch a Kickstarter, not necessarily to raise money but to get the neighborhood invested in what she’s building.

“We’re here for the community.”

Live Fresh Artisinal Market is one of several tenants planned for The Point at Cascade.

Mocha Pops will open in the development and Buzz Coffee and Winehouse is nearing its debut.

Live Fresh Artisanal Market - Shanda-Joy Laws
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Shanda-Joy Laws (third from the left) at her lease-signing | Photo: Official

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.

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