Levi’s to Open at Ponce City Market

The denim brand is opening a storefront in the Old Fourth Ward shopping center.
Levis to Open in Ponce City Market
Photo: Official
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Ah, Levi’s. A denim brand we nearly left in the 20th century — that is, until mom jeans came back in style.

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And thanks to the resurgence of 90’s fashion, it looks like Levi’s is here to stay. In fact, it appears the denim brand is gearing up to open a new storefront in Ponce City Market. Levi’s has filed for permits at the shopping center, at 675 Ponce De Leon Avenue. They’ve got a decent amount of construction to do ($75,000-worth, to be exact), and there’s no word yet on when the clothing store will open.

But more Levi’s stores is nothing but a good thing. That’s one pair of jeans you need to try before you buy — otherwise you’ll end up like me, strutting down the street in your ill-fitting jeans, thinking you look like Kendall Jenner when, really, you’re the spitting image of Billy Ray Cyrus circa 1992.

Sydney Rende

Sydney Rende

Sydney Rende is a freelance writer and soon-to-be graduate of Syracuse University’s MFA program in Creative Writing. Her work has been published in The New York Times Style Magazine, The Michigan Quarterly Review, The New Ohio Review online, and Carve Magazine. She lives in Southern California, where she’s completing her first short story collection and desperately trying to conform to surf culture.
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