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Microsoft Corp. Friday announced a “strategic change” in its retail operations, including closing Microsoft Store physical locations. With the exception of a few flagship outposts, nearly all of its storefronts will permanently shutter as part of the transition including locally in Lenox Square and Perimeter Mall, the company’s only two Georgia outposts.
The company’s retail team members will continue to serve customers from Microsoft corporate facilities and remotely providing sales, training, and support. Microsoft’s spared spaces in London, NYC, Sydney, and Redmond, will be “reimagined” as Microsoft Experience Centers.
“Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location,” David Porter, Microsoft Corporate vice president, said in a press release. “We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations.”
The stores have been closed since late-March due to the COVID-19 pandemic and won’t reopen joining a growing list of retailers with the same fate.
Microsoft did not directly attribute the novel coronavirus to the changes in its retail operations.