La Chingada—a ‘Mexican Hooters’—To Open in Marietta Sept. 18

La Chingada will serve authentic Mexican cuisine during the day and bar food, hookah, and drinks in the night.
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The Spanish phrase for “go to hell” is “vete a la chingada,” according to Angel Ortiz who is opening La Chingada Bar & Grill in Marietta next month.

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“Whenever someone says that, ‘vete a la chingada,’ you have somewhere to go,” Ortiz said in an interview with What Now Atlanta (WNA). “That’s our slogan: si te mandan a La Chingada, vete a La Chingada. If they send you to hell, come to hell.”

Ortiz, the owner of Luna Lounge in Kennesaw, and his business partner Irvin Fajardo want to be controversial. They want to bring something new to the Atlanta area. “We want something that’s going to be big, different, that no one has seen before,” Fajardo said. 

By day, La Chingada will serve authentic Mexican food with handmade tortillas, fajitas, and molcajetes. By night, the restaurant punches up the bar aspect in its name, with bar food, hookah, and local Banda groups. “In the Hispanic community, this is very, as you say, it’s in style right now, what a lot of people listen to,” Fajardo said.

Ortiz and Fajardo are basing their concept on the Texas-based Chula’s Sports Cantina, or as the two owners refer to as, “Mexican Hooters.” “So what our intention to do with this project is to bring that vibe over here, which is going to be what everybody loves: drinks, alcohol, food, and girls,” Fajardo said. 

He also mentioned there’d be a “dazzled out” section with Instagram posters for women. “We don’t like being biased,” Fajardo said. 

The 6,500 square-foot space that La Chingada will operate in used to house La Catrina Mexican Bar & Grill on 2074 S Cobb Dr. They plan to open La Chingada on September 18

Paul Kim

Paul Kim is a senior at NYU studying Journalism and Public Policy with a minor in Food Studies. A Korean-Taiwanese American born and raised in Atlanta, Paul holds a special appreciation for the diverse food city that Atlanta has become in the last few years. Paul especially loves Korean food because they don't use cilantro in their dishes. Paul hates cilantro.
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I.P.30307since1987!
1 month ago

Fun!
Ta-tas with a side of guac.
You boys are gonna kill it!

MCain
1 month ago

Way to stay behind the times by promoting the objectification of women. Absolutely disgusting.

Joe
1 month ago
Reply to  MCain

Even the name is disgusting. Find out what la chingada means.

Abelardo
1 month ago
Reply to  Joe

agree: It really means: “The F*cked” female
 

Last edited 1 month ago by Caleb J. Spivak
The Great Contrarian
1 month ago

Um…”La Chingada” does NOT mean anything resembling “go to hell”. But the white hillbilly trash who will go there won’t really care if they’re going to a place called “The F*cker” in Spanish. Don’t believe me? Ask anyone who actually speaks Spanish. Or just Google it.
 

Last edited 1 month ago by Caleb J. Spivak
Joe
1 month ago

You are right about the name.

Abelardo
1 month ago

It really means: “The F*cked” female
 

Last edited 1 month ago by Caleb J. Spivak
Atl Sam
1 month ago

Mexican Hooters, not without Mexican muffin tops.

Greg
1 month ago

The sign says “La Catrina” not “La Chingada”… and its “ve te pa la chingada” not “vente/veta pa la chingada”… vente means the number 20, veta is not a word. LoL who the hell is writing this stuff.

Abelardo
1 month ago
Reply to  Greg

Veinte = 20 Vente = come

Dan Massiosare
1 month ago

‘vete’, is vete, not ‘veta’
VETE a la chingada, sometimes we said: do you know where the hell is? Well, it’s not there, is 50 miles ahead .

Gold shorts
1 month ago

What a great idea love the name! Especially in these times!!! sounds like a blast will definately be on our list of travels from Wisconsin!

Eduardo Castrejon
1 month ago

Sounds like a great time , looking forward to checking it out with my buddies !

1 month ago

La Chingada!!!!! really who ever did this article need to learn how to spell La Cantrina*

Abelardo
1 month ago
Reply to  Chingada

Catrina, no Cantrina

anon
1 month ago

ummmmmmmm… did anyone on the editorial staff bother to fact-check this??? “La Chingada” does NOT mean go to hell. it’s akin to F**ker! I grew up speaking Spanish at home. BTW – the sign in the photo says “La Cantina!”

I.P.30307since1987!
1 month ago
Reply to  anon

The sign actually says “La Catrina.”

Abelardo
1 month ago
Reply to  anon

It really means: “The F*cked” female
 

Last edited 1 month ago by Caleb J. Spivak

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