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The Spanish phrase for “go to hell” is “vete a la chingada,” according to Angel Ortiz who is opening La Chingada Bar & Grill in Marietta next month.
“Whenever someone says that, ‘vete a la chingada,’ you have somewhere to go,” Ortiz said in an interview with What Now Atlanta (WNA). “That’s our slogan: si te mandan a La Chingada, vete a La Chingada. If they send you to hell, come to hell.”
Ortiz, the owner of Luna Lounge in Kennesaw, and his business partner Irvin Fajardo want to be controversial. They want to bring something new to the Atlanta area. “We want something that’s going to be big, different, that no one has seen before,” Fajardo said.
By day, La Chingada will serve authentic Mexican food with handmade tortillas, fajitas, and molcajetes. By night, the restaurant punches up the bar aspect in its name, with bar food, hookah, and local Banda groups. “In the Hispanic community, this is very, as you say, it’s in style right now, what a lot of people listen to,” Fajardo said.
Ortiz and Fajardo are basing their concept on the Texas-based Chula’s Sports Cantina, or as the two owners refer to as, “Mexican Hooters.” “So what our intention to do with this project is to bring that vibe over here, which is going to be what everybody loves: drinks, alcohol, food, and girls,” Fajardo said.
He also mentioned there’d be a “dazzled out” section with Instagram posters for women. “We don’t like being biased,” Fajardo said.
The 6,500 square-foot space that La Chingada will operate in used to house La Catrina Mexican Bar & Grill on 2074 S Cobb Dr. They plan to open La Chingada on September 18.