Krystal relocating Chattanooga headquarters to Atlanta

Fast food restaurant preparing for 'aggressive new store growth' of 150 locations.

Fast food restaurant preparing for ‘aggressive new store growth’ of 150 locations.

The Krystal Company yesterday announced in a press release that it will relocate its corporate office, called the Restaurant Support Center (RSC), from its current location in Chattanooga to a new location in North Atlanta in early 2013.

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The move will allow the company to deliver support to its 350 restaurants more efficiently and effectively from Atlanta’s central location, particularly with its high concentration of restaurants in and around the Atlanta area, according to the release.

The relocation is part of the ongoing efforts of Krystal’s president and CEO Doug Pendergast, along with the entire corporate leadership team, to increase customer satisfaction, grow sales and profits, and improve franchisee success.

“Chattanooga has been a wonderful home for Krystal, and we appreciate the support of the community,” Pendergast said in the release. “Our five-year plan calls for aggressive new store growth and Atlanta provides a more central location with access to the one of the country’s largest airports.  Our new support center will enable us to provide better support to our existing restaurants and to accelerate new restaurant development across the southeast.”

Pendergast made the announcement well in advance to ease the transition for Krystal’s approximately 60 RSC employees, who represent less than 1% of the total employee population. The majority of the RSC employees have the option to apply for new positions in the Atlanta office. Severance packages and job search assistance will be offered to those who do not relocate.

This move will not affect the 6,000+ employees in Krystal’s restaurants, except in providing them better support, according to the release.

Krystal plans to open at least 150 new restaurants in the next five years. Krystal’s new leadership team has also outlined plans for improved customer service, greater franchise partner support, and enhanced financial performance.

Krystal will continue to honor Chattanooga as its birthplace as well as its founding family, the Davenports. The company is searching for a site for an official Krystal museum and plans are underway for an 80th anniversary celebration in Chattanooga next year.

Photo courtesy of Krystal.

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

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