RocaPoint Partners in a press release Thursday announced plans for Joey in the real estate firm’s under-construction Halcyon mixed-use development.
The Pilates and dance cardio studio will open in the forthcoming Forsyth County mixed-use village, at 1400 McFarland Pkwy, in spring 2019.
Joey is named after Joseph Pilates, the founder of Pilates.
Kate McGill, an Atlanta native who recently moved back home after working in New York, is behind Joey.
“We know the community will love the classes, but we also want them to feel comfortable at Joey before and after workouts,” McGill said in the release.
“Whether guests are getting ready for work, shopping for retail or just enjoying the good music and company of friends before class begins, it’s going to be a fun, unintimidating environment where you feel inspired, challenged and valued.
Pilates classes will be taught with a “contemporary approach to the classical method.”
Dance cardio classes will provide clients with a “calorie-blasting, music-driven, group fitness experience incorporating lightly choreographed movements along with equipment such as hand weights and resistance bands”.
Beyond fitness classes, Joey will sell a collection of athleisure wear, accessories and home goods.
Halcyon is currently under construction and will open in spring 2019.
Halcyon includes 480,000 square feet of office and retail space, including a Market Hall and movie theatre, two hotels and 690 residential units, once completed.