JJ’s Flower Truck Going Brick-and-Mortar in Ponce City Market

Neighboring Quick Quick on the first floor of PCM’s Central Food Hall, JJ’s Flower Shop will bloom late-summer in Old Fourth Ward.
Listen To This Post

 JJ’s Flower Truck—a cream-colored, vintage ‘68 Volkswagen Transporter that can be spotted cruising throughout Atlanta and delivering flowers to open-air markets, festivals and events since September 2018—is going brick-and-mortar.

The new storefront, called JJ’s Flower Shop, will be situated in Ponce City Market (PCM) and is slated to open late-summer.

Neighboring Quick Quick on the first floor of PCM’s Central Food Hall, JJ’s Flower Shop’s walk-up kiosk with “clean, white brick walls, a bright pink neon sign, and custom wood shelving.”

For each purchase made at the shop and mobile truck, JJ’s Flower Shop will donate a portion of proceeds to local charities like She is Safe, Children’s Healthcare of Atlanta, Bert’s Big Adventure and more. 

JJ’s Flower Truck & Shop is from Owner and Founder Sarah Rice.

It is named for Rice’s Goldendoodle Jaxon Jones.

“As a supporter of small, woman-owned businesses, it was important to me to create a company that not only delivers something beautiful but also does good for others in the world,” Rice said in a press release earlier this week.

“I wanted to provide a new way to buy flowers and give my community the chance to build a bouquet as beautiful and unique as they are—a mission I’m thrilled to share with our future neighbors and friends at Ponce City Market.” 

In the weeks leading up to the kiosk shop’s opening, JJ’s retro flower truck is popping up at PCM’s parking lot in front of Sugarboo every Friday from noon to 5 p.m.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.

Join the Conversation

1 Comment

  1. This is fantastic! I love JJs Flower Truck, now I always know where to find them!!
    #bestflowers #surpriseyourlove #womanownedbusiness

Leave a comment

Your email address will not be published. Required fields are marked *

Related Posts

Subscribe To Our Breaking News Alerts

Be the first to know. Sign-up to get our breaking news alerts delivered straight to your inbox. Go ahead. It's absolutely free!